The Institute for Human Continuity Creates Lottery to Survive 2012
Jacqueline Parrish — October 16, 2009 — Marketing
References: instituteforhumancontinuity.org & whowillsurvive2012
The Institute for Human Continuity is a website developed to help you to survive 2012 (which some predict is when the apocalypse will fall upon us); it is a perfect reminder of why I am not allowed to watch the Discovery Channel when they air shows pertaining to Doomsday, Nostradamus, and the Apocalypse.
The Institute for Human Continuity builds off of the upcoming movie "2012," and is obviously a publicity stunt to help you to survive 2012 (but no doubt has duped more than a few gullible sentients). I don’t count myself among them, but I do, however, count myself among those harboring a secret fear of what the end of the Mayan calendar will bring.
As a safeguard in case the apocalypse does occur, as there really will be no way to survive 2012 (and it happens to fall on the day before my birthday), I have made a pact with my closest friends to go out on December 21, 2012 and go down in a blaze of drunken glory, giving a one-fingered salute to the apocalypse at the same time.
The Institute for Human Continuity builds off of the upcoming movie "2012," and is obviously a publicity stunt to help you to survive 2012 (but no doubt has duped more than a few gullible sentients). I don’t count myself among them, but I do, however, count myself among those harboring a secret fear of what the end of the Mayan calendar will bring.
As a safeguard in case the apocalypse does occur, as there really will be no way to survive 2012 (and it happens to fall on the day before my birthday), I have made a pact with my closest friends to go out on December 21, 2012 and go down in a blaze of drunken glory, giving a one-fingered salute to the apocalypse at the same time.
Trend Themes
1. Survivalist Preparations - The Institute for Human Continuity highlights the growing trend of individuals seeking ways to survive potential apocalyptic events.
2. Apocalyptic Entertainment - The Institute for Human Continuity capitalizes on the popularity of apocalyptic movies and TV shows to create a buzz and attract attention.
3. Fear of the Unknown - The Institute for Human Continuity taps into people's secret fears and concerns about the unknown future and the end of the Mayan calendar.
Industry Implications
1. Emergency Preparedness - The Institute for Human Continuity's lottery campaign presents an opportunity for the emergency preparedness industry to offer products and services for people wanting to survive potential apocalyptic events.
2. Film and Entertainment - The Institute for Human Continuity's tie-in with the movie '2012' demonstrates the potential for collaboration between the entertainment industry and marketing campaigns to create buzz and generate excitement.
3. Psychology and Counseling - The Institute for Human Continuity speaks to people's deep-seated fears and anxieties, presenting opportunities for the psychology and counseling industries to offer support and guidance for those dealing with apocalyptic concerns.
3.2
Score
Popularity
Activity
Freshness
