The Surfrider Foundation Showcases the Effects of Pollution
Tana Makmanee — February 10, 2013 — Eco
References: surfrider.org & bestadsontv
The Plastic Invasion print advertisement by the Surfrider Foundation provides cleverly depicted imagery of how serious the impact of environmental pollution is when it comes to the ocean and beaches.
The ad is comprised of a variety of plastic figurines including army men and dolls, along with a whole slew of discarded waste products such as cigarettes and bottle caps, marching along the beach as if they were going to war. These trashed items have all been personified, giving them a stronger visual impact. While leaving a piece of trash on the beach can often seem insignificant to the average person, this ad seeks to showcase the bigger picture, that each individual piece of trash eventually adds up to create a full-on invasion of pollution.
This advertisement is fantastic way to try to teach people the consequences of discarded plastic waste, and the impact it can have.
The ad is comprised of a variety of plastic figurines including army men and dolls, along with a whole slew of discarded waste products such as cigarettes and bottle caps, marching along the beach as if they were going to war. These trashed items have all been personified, giving them a stronger visual impact. While leaving a piece of trash on the beach can often seem insignificant to the average person, this ad seeks to showcase the bigger picture, that each individual piece of trash eventually adds up to create a full-on invasion of pollution.
This advertisement is fantastic way to try to teach people the consequences of discarded plastic waste, and the impact it can have.
Trend Themes
1. Plastic Waste Awareness - Opportunity to develop campaigns and messaging around the impacts of plastic waste on the environment and wildlife.
2. Sustainable Alternatives - Opportunity to explore and produce sustainable alternatives to single-use plastics such as straws, bottles, and bags.
3. Recycling Innovation - Opportunity to invest in recycling innovation to reduce the amount of plastic waste that ends up in the environment.
Industry Implications
1. Advertising - Opportunity to create impactful advertising campaigns that educate and inspire consumers to reduce plastic waste.
2. Manufacturing - Opportunity to develop sustainable and eco-friendly product packaging and alternatives to single-use plastics.
3. Waste Management - Opportunity to invest and innovate in waste management technologies to decrease the amount of plastic waste that ends up in landfills and oceans.
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