B-Side Creates Case Number 'Rights' Jewelry
References: shop.kenanddanadesign & pipeline.refinery29
B-Side has a line of jewelry called 'Rights' that at first glance looks like a collection of prison-themed designs, with booking numbers written on them. However, the designs are actually the numbers of landmark Supreme Court cases.
The 'Rights' collection by B-Side features the case number of legalizing interracial marriage, protecting against discrimination by sexual orientation, women's right to vote, and desegregated schools.
Implications - Clothing and accessories with a message are on the rise for political enthusiasts as well as causes, charities and philanthropists worldwide. Fashion is growing as a communicative tool for important ideas and values, especially since it is widely seen in an everyday setting and thus, can act as a pop-up advertising campaign.
The 'Rights' collection by B-Side features the case number of legalizing interracial marriage, protecting against discrimination by sexual orientation, women's right to vote, and desegregated schools.
Implications - Clothing and accessories with a message are on the rise for political enthusiasts as well as causes, charities and philanthropists worldwide. Fashion is growing as a communicative tool for important ideas and values, especially since it is widely seen in an everyday setting and thus, can act as a pop-up advertising campaign.
Trend Themes
1. Political Jewelry - There is a growing trend of clothing and accessories with a political message, creating opportunities for innovative designs and creative expression.
2. Fashion as Activism - Fashion is becoming a communicative tool for important ideas and values, opening doors for disruptive innovation in the fashion industry.
3. Everyday Advertising - Fashion's widespread presence in everyday settings allows it to act as a pop-up advertising campaign, presenting opportunities for marketers to leverage this platform.
Industry Implications
1. Fashion Jewelry - The fashion jewelry industry can capitalize on the trend of clothing and accessories with a political message by creating innovative designs and incorporating meaningful symbolism.
2. Political Activism - The political activism industry can leverage fashion as an effective tool for expressing important ideas and values, fostering new ways of engaging and mobilizing supporters.
3. Advertising and Marketing - The advertising and marketing industry can explore the potential of fashion as a pop-up advertising campaign, finding creative ways to integrate brands and messages into everyday attire.
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