Supreme x Air Force 1 Shoes Feature Military Outerwear Fabric
Jonathon Brown — November 13, 2012 — Fashion
References: hypebeast & highsnobiety
For its new collaboration, Nike has created a selection of Supreme Air Force 1 shoes exclusively for the Los Angeles-based clothing company. The Air Force 1 is one of the world’s most popular sneakers and acts as a staple in many street wear wardrobes. The new collaboration comes in black, olive and camouflage and uses authentic NYCO fabric. NYCO is a material used on military coats, jackets and overall outerwear. Meant for combat, it’s water resistant, sturdy and long lasting.
This is another in a long line of brand collaborations by Supreme. The company has also collaborated recently with Schott NYC on a leather pea coat and Clarks Originals on Wallabe boots. The Supreme Air Force 1s will be available on November 15th in New York, London and LA in Supreme stores only. They could be yours for $128. The sneaker is already available in Japan.
This is another in a long line of brand collaborations by Supreme. The company has also collaborated recently with Schott NYC on a leather pea coat and Clarks Originals on Wallabe boots. The Supreme Air Force 1s will be available on November 15th in New York, London and LA in Supreme stores only. They could be yours for $128. The sneaker is already available in Japan.
Trend Themes
1. Collaborative Sneaker Design - The trend of collaborating with other brands to create unique sneaker designs presents an opportunity for disruptive innovation in the footwear industry.
2. Military-inspired Fashion - The growing popularity of incorporating military outerwear fabric into fashion items suggests potential disruptive innovation opportunities in the clothing industry.
3. Limited Edition Streetwear - The increasing demand for limited edition streetwear items like the Supreme x Air Force 1 shoes highlights the potential for disruptive innovation in the streetwear market.
Industry Implications
1. Footwear - The collaboration between Nike and Supreme in creating the Air Force 1 shoes showcases a potential disruptive innovation opportunity in the footwear industry.
2. Fashion - The use of military fabric in the Supreme x Air Force 1 shoes highlights a potential disruptive innovation opportunity within the fashion industry.
3. Streetwear - The limited edition nature of the Supreme x Air Force 1 shoes suggests a potential disruptive innovation opportunity within the streetwear industry.
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