This Supreme 2016 Collection Combines Anti-Hero's Influence
Riley von Niessen — June 7, 2016 — Fashion
References: caplex & highsnobiety
The latest Supreme 2016 collection sold out just days after its launch date, with devoted fans of the streetwear brand grabbing whatever they could.
The spring collection was designed in collaboration with Anti-Hero, another sought-after skateboard clothing company. The collection makes the intermingling of influences clear, with products featuring large versions of both logos. Included in the series are colored pants, tees, crew necks, button ups and hoodies, with the iconic Supreme brand written and the eagle logo from Anti-Hero strategically placed throughout each piece. One graphic design imagines the Pope and trash metal band Slayer going on tour together this summer -- available on both t-shirts and crew necks.
As Complex magazine reports, the Supreme 2016 collaborative collection sold out completely in a matter of minutes, going to show how dedicated its fans are.
The spring collection was designed in collaboration with Anti-Hero, another sought-after skateboard clothing company. The collection makes the intermingling of influences clear, with products featuring large versions of both logos. Included in the series are colored pants, tees, crew necks, button ups and hoodies, with the iconic Supreme brand written and the eagle logo from Anti-Hero strategically placed throughout each piece. One graphic design imagines the Pope and trash metal band Slayer going on tour together this summer -- available on both t-shirts and crew necks.
As Complex magazine reports, the Supreme 2016 collaborative collection sold out completely in a matter of minutes, going to show how dedicated its fans are.
Trend Themes
1. Hybrid Fashion Collaborations - Collaborations between streetwear and other industries can disrupt the fashion industry by appealing to niche audiences and increasing brand visibility.
2. Branding Through Symbols - Using recognizable logos and symbols in fashion collaboration creates a recognizable brand identity that can transcend traditional fashion boundaries.
3. Niche Market Appeal - Targeting specific subcultures and communities with hybrid fashion collections can draw in loyal customers and create new trends within the industry.
Industry Implications
1. Fashion - The fashion industry can benefit from collaborations with other industries, such as streetwear, by tapping into niche audiences and increasing brand recognition.
2. Skateboarding - Collaborations between skateboarding and fashion industries can blur the lines between the two, creating a unique and innovative fashion aesthetic.
3. Music Merchandising - Fashion collaborations with music merchandising can create unique and visually appealing merchandise that appeals to fans and spreads brand awareness.
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