The Supra 'NYC' Vaider Celebrates the Opening of Supra New York City
Michael Hines — July 15, 2011 — Fashion
References: suprafootwear & highsnobiety
Supra is showing some love to the Big Apple and celebrating their first store opening in the city with the new Supra 'NYC' Vaider. Supra's newest shoe features a skyscraper shoe tag and a gray and yellow color scheme reminiscent of the yellow taxis and drab skyscrapers that litter New York City.
The Supra 'NYC' Vaider is the second shoe, the first being the 'Paris' SKYTOP, designed to celebrate the launch of a new Supra store. Like the 'Paris' SKYTOP before it, the Supra 'NYC' Vaider will be released on the date of the store's opening, July 16th, and will be limited to 100 pairs. While I have never been the hugest fan of Supra's shoes, I do admire their designs for their recent city-celebrating exclusives. Each shoe has a unique color scheme that clearly pays homage to its respective city without going overboard. You can check out a few sample shots of the Supra 'NYC' Vaider here, and you can pick up a pair for yourself if you happen to be in the Big Apple this Saturday. Happy hunting, sneaker-heads.
The Supra 'NYC' Vaider is the second shoe, the first being the 'Paris' SKYTOP, designed to celebrate the launch of a new Supra store. Like the 'Paris' SKYTOP before it, the Supra 'NYC' Vaider will be released on the date of the store's opening, July 16th, and will be limited to 100 pairs. While I have never been the hugest fan of Supra's shoes, I do admire their designs for their recent city-celebrating exclusives. Each shoe has a unique color scheme that clearly pays homage to its respective city without going overboard. You can check out a few sample shots of the Supra 'NYC' Vaider here, and you can pick up a pair for yourself if you happen to be in the Big Apple this Saturday. Happy hunting, sneaker-heads.
Trend Themes
1. City-celebrating Exclusives - Opportunity to create limited edition shoes that pay homage to specific cities, appealing to sneaker lovers and collectors.
2. Skyscraper-inspired Design - Potential to incorporate architectural elements into shoe design, creating unique and visually appealing footwear.
3. Limited Edition Releases - Chance to capitalize on the demand for limited edition sneakers by releasing a small number of highly coveted pairs.
Industry Implications
1. Footwear - Opportunity for footwear brands to create city-themed collections and leverage local aesthetics to attract customers.
2. Fashion Retail - Chance for fashion retailers to partner with shoe brands to offer exclusive, city-inspired footwear, driving foot traffic and sales.
3. Collectibles - Potential for collectibles market to expand into limited edition sneakers, catering to sneaker enthusiasts and investors.
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