With Activity, One61's Smartwatches Fight Crime in Fictive Cities
Laura McQuarrie — September 13, 2018 — Tech
References: one61 & prnewswire
While there have been countless superhero-themed watches unveiled for kids and adults over time, One61 is now offering a highly immersive range of superhero smartwatches that promise to engage fans of all ages.
With the superhero-themed smartwatch collection, fans have the ability to choose between styles modeled after DC heroes The Flash, Batman or Wonder Woman, each of which is tied to an experience in a different fictional universe—for instance, selecting the Batman smartwatch connects fans to an experience that helps them save Gotham City.
When health goals are achieved, such as by meeting a certain number of steps with the device's step-tracking feature, 'Super hero Smartwatch' wearers are able to unlock immersive experiences just by sporting the gamified device.
With the superhero-themed smartwatch collection, fans have the ability to choose between styles modeled after DC heroes The Flash, Batman or Wonder Woman, each of which is tied to an experience in a different fictional universe—for instance, selecting the Batman smartwatch connects fans to an experience that helps them save Gotham City.
When health goals are achieved, such as by meeting a certain number of steps with the device's step-tracking feature, 'Super hero Smartwatch' wearers are able to unlock immersive experiences just by sporting the gamified device.
Trend Themes
1. Superhero-themed Wearables - Disruptive innovation opportunity: Develop a line of superhero-themed wearables that engage fans of all ages and offer immersive experiences tied to fictional universes.
2. Gamified Devices - Disruptive innovation opportunity: Create gamified wearable devices that offer immersive experiences and rewards based on achieving health goals.
3. Interactive Smartwatches - Disruptive innovation opportunity: Design interactive smartwatches that allow users to connect with fictional universes and superheroes, providing a unique user experience.
Industry Implications
1. Wearable Technology - Disruptive innovation opportunity: Explore the potential of wearable technology by incorporating superhero themes and immersive experiences to attract a wider audience.
2. Gaming - Disruptive innovation opportunity: Merge the worlds of gaming and wearable technology to create interactive devices that offer both health tracking features and engaging experiences.
3. Entertainment Merchandise - Disruptive innovation opportunity: Expand the market for entertainment merchandise by incorporating wearable devices that provide fans with unique interactive experiences tied to their favorite superhero franchises.
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