Nike's Mercurial Superfly CR7 Silverware Celebrates the Pursuit of Glory
Rahul Kalvapalle — March 25, 2015 — Fashion
References: news.nike & footyheadlines
The Nike Mercurial Superfly CR7 Silverware is a stunning new colorway that pays homage to Ronaldo's voracious appetite for trophies and silverware. The shimmering effect was first seen in black in an October release, but with the season hitting its business end and Ronaldo eyeing silverware, it's only fitting that a silver version be introduced.
Like its predecessors, the Mercurial Superfly CR7 Silverware edition is built for speed, which is crucial to Ronaldo's game. Its Dynamic Fit collar makes wearers feel like their boots are an extension of their body. Meanwhile, a micro-textured Nike Flyknit upper provides a barefoot-like feel that gets the foot closer to the ball and to the ground for increased control. A responsive carbon-fiber plate provides explosive speed on the pitch.
This shoe is a great example of design that is both creative and meaningful but also functional, which is a perfect analogy to Ronaldo's skill-set on the pitch.
Like its predecessors, the Mercurial Superfly CR7 Silverware edition is built for speed, which is crucial to Ronaldo's game. Its Dynamic Fit collar makes wearers feel like their boots are an extension of their body. Meanwhile, a micro-textured Nike Flyknit upper provides a barefoot-like feel that gets the foot closer to the ball and to the ground for increased control. A responsive carbon-fiber plate provides explosive speed on the pitch.
This shoe is a great example of design that is both creative and meaningful but also functional, which is a perfect analogy to Ronaldo's skill-set on the pitch.
Trend Themes
1. Shimmering Soccer Shoes - Opportunity for introducing innovative colorways and visual effects in soccer shoe designs.
2. Speed-enhancing Footwear - Potential for developing footwear that maximizes speed and agility for athletes in various sports.
3. Barefoot-like Feel - Opportunity to create shoes that offer a barefoot-like sensation while providing optimal control and performance.
Industry Implications
1. Athletic Footwear - Disruptive innovation possibilities in the athletic footwear industry by incorporating unique design elements and performance-enhancing features.
2. Sports Technology - Potential for disruption in the sports technology industry through the development of advanced materials, such as carbon fiber, and innovative design concepts for sports equipment.
3. Athletic Apparel - Opportunity to redefine the athletic apparel industry by integrating creative and functional design elements, offering athletes enhanced performance and style.
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