Materica Introduces the Superfici Venice Collection
Amy Duong — July 4, 2024 — Art & Design
References: redirect.viglink & design-milk
Materica is a luxury coating manufacturer reigning from Italy and it is launching its debut Superfii Venice collection of decadent boiserie. The capsule is led by the talents of Tiziano Guardini and Luigi Ciuffreda. The collection is also joined by the works of "Matteo Cibic, Serena Confalonieri, DRAW Studio, Antonio Pio Saracino, STORAGEMILANO, and GuardiniCiuffreda Studio."
Throughout the years, Materica has shifted from industry partner to actually creating its own proprietary designs. Now, the debut collection marks a big milestone for the Venetian brand. It also celebrates the company's elevated craftsmanship in connection to the production expertise. The capsule is detailed and modular as it uses wooden boards that go through various processes. The pure metals are blended with resin coating, natural pigments, later etching, and more.
Image Credit: Materica
Throughout the years, Materica has shifted from industry partner to actually creating its own proprietary designs. Now, the debut collection marks a big milestone for the Venetian brand. It also celebrates the company's elevated craftsmanship in connection to the production expertise. The capsule is detailed and modular as it uses wooden boards that go through various processes. The pure metals are blended with resin coating, natural pigments, later etching, and more.
Image Credit: Materica
Trend Themes
1. Modular Luxury Decor - The launch of the Superfici Venice collection highlights a growing trend towards customizable and modular high-end home decor solutions.
2. Artisanal Metal-resin Compositions - Innovative use of pure metals blended with resin coatings in boiserie indicates a trend toward mixing traditional craftsmanship with modern materials.
3. Collaborative Design Capsules - The inclusion of multiple designers in a single collection reflects a trend of collaborative design efforts enhancing the overall creative output.
Industry Implications
1. Luxury Interior Design - The growth of high-end customizable decor like Materica's boiserie indicates a further diversification of luxury interior design options.
2. Artisanal Craftsmanship - The detailed craftsmanship merging traditional and modern techniques showcases the evolution of the artisanal craftsmanship industry.
3. Collaborative Arts and Design - Cross-disciplinary collaborations in design collections represent a significant movement in the arts and design industry, bringing unique and eclectic products to market.
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