Uniqlo Launches Its Latest Super Mario Capsule for SS20
Amy Duong — May 4, 2020 — Art & Design
References: go.hsnob.co & highsnobiety
Japanese lifestyle retailer Uniqlo launches its new Super Mario capsule as the latest series of its iconic graphic tees for the warmer season. Mario turns 35 this year and the celebratory designs honor the legendary video game character. The range of graphic tees showcase Mario throughout his many years evolving digitally.
The tees are offered in sizes for both kids and adults. Many of the graphics feature the appearance of Mario's friends and enemies as well. This includes motifs of Yoshi, Princess Peach, Wario, Luigi, Toad, and much more. One of the standout graphic tees in the collection features Mario and his development. It starts with his pixelated format that made its debut back in 1985 up until his remastered iteration in 2017.
Image Credit: Uniqlo
The tees are offered in sizes for both kids and adults. Many of the graphics feature the appearance of Mario's friends and enemies as well. This includes motifs of Yoshi, Princess Peach, Wario, Luigi, Toad, and much more. One of the standout graphic tees in the collection features Mario and his development. It starts with his pixelated format that made its debut back in 1985 up until his remastered iteration in 2017.
Image Credit: Uniqlo
Trend Themes
1. Video Game-themed Graphic T-shirts - Opportunity for retailers to capitalize on the popularity of video games and nostalgia by offering graphic tees featuring iconic game characters.
2. Super Mario Capsule - Potential for collaborations with iconic video game franchises to create limited edition fashion collections that cater to fans.
3. Iconic Character Evolution - Opportunity to create fashion designs that showcase the evolution of beloved characters, appealing to both long-time fans and new generations.
Industry Implications
1. Retail - Opportunity for retail stores to attract customers by stocking video game-themed graphic t-shirts.
2. Gaming - Potential for collaborations between fashion brands and video game companies to create merchandise that appeals to gamers.
3. Fashion - Opportunity for fashion designers to incorporate iconic video game characters and their evolution into their collections.
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