The Converse Super Mario Bros. Shoes Turn All Stars into Invincibility Stars
Laura McQuarrie — July 8, 2014 — Fashion
References: item.rakuten.co.jp & en.rocketnews24
Inspired by 8-bit Mario characters, Converse is releasing a new line of Super Mario Bros. shoes. The collection features a slight remix to the iconic Converse star, which becomes dotted with two black eyes to form the invincibility star. On the tongues of the shoes you can find pixelated versions of characters like Mario and Bowser under the "All Star" logo. Although the green sneaker seems like a perfect place for Luigi, the guy is nowhere in sight. However, this does give you more of a choice between the heroic Mario or the bad guy.
The Super Mario sneakers are set to go on sale this August, retailing for about $196. With so many stars on them, you'll feel as agile as a video game character too.
The Super Mario sneakers are set to go on sale this August, retailing for about $196. With so many stars on them, you'll feel as agile as a video game character too.
Trend Themes
1. Gamer Fashion - There is an opportunity for fashion brands to create more products that are inspired by video games.
2. Pixel Art in Fashion - Fashion brands can innovate by incorporating pixel art into their designs, creating a unique and nostalgic aesthetic.
3. Fashion Merchandising - Product lines can be enhanced by collaborations with popular video game franchises and incorporating elements of gaming into the designs.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating more creative elements, making use of nostalgic references, and collaborating with popular franchises.
2. Gaming - Innovative gaming industry professionals can develop opportunities for closer connections between fashion and gaming, like designing in-game merchandise or working more closely with fashion brands for collaborations.
3. Retail - Innovative retail professionals can work on incorporating more creative and unique products into their stores, by working with fashion and gaming brands to create specialized products that appeal to the nostalgia of gamers.
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