Super Garden's Spices Come in Re-Usable Glass Jars
Mishal Omar — November 17, 2017 — Lifestyle
References: etiquette.lt & packagingoftheworld
Super Garden is a brand by Geld Baltic that offers freeze-dried spices, and it recently enlisted the creative agency étiquette to create the branding for its products.
The brand is located in Vilnius, Lithuania, and its collection of freeze-dried products are considered "unique for the market." Because of the freeze-dried production through which these herbs and spices are made, the products are able to retain their smell, flavor and nutritious value better than similar ones on the market.
The small glass jars that the Super Garden herbs and spices are offered in feature labels that are simple in design, with minimal writing and strips of pastel colors that were placed to highlight the differences of each product.
The brand is located in Vilnius, Lithuania, and its collection of freeze-dried products are considered "unique for the market." Because of the freeze-dried production through which these herbs and spices are made, the products are able to retain their smell, flavor and nutritious value better than similar ones on the market.
The small glass jars that the Super Garden herbs and spices are offered in feature labels that are simple in design, with minimal writing and strips of pastel colors that were placed to highlight the differences of each product.
Trend Themes
1. Freeze-dried Food - The trend of freeze-dried food is growing, and opportunities for companies to develop unique products with longer shelf-life and flavor retention exist.
2. Minimalist Packaging - The trend towards minimalist packaging with simple design elements and clear labeling is disrupting traditional branding practices and creating opportunities for new brands to stand out.
3. Sustainable Products - The trend towards environmentally friendly products and packaging is disrupting traditional industry practices and creating opportunities for companies to innovate in their supply chains and reduce their carbon footprint.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore the opportunities presented by freeze-drying technology to create longer lasting products with superior flavor and nutritional value.
2. Creative and Design Agencies - Creative and design agencies can help companies stand out in a crowded market by creating minimalist packaging with simple design elements and clear labeling.
3. Retail and E-commerce - Retail and e-commerce companies can capitalize on the trend towards environmentally friendly products and packaging by promoting and marketing sustainable products to consumers who are increasingly focused on environmental impact.
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