This Adobe Ad Pokes Fun at Hype Around Super Bowl Marketing
Laura McQuarrie — February 7, 2014 — Marketing
References: brandingmagazine
The Adobe Game Day commercial puts a funny spin on Super Bowl marketing. This year especially, with all of the millions of dollars that go into commercials, teasers and social media campaigns, a lot of the hype generated for the Super Bowl is on the commercials that will air rather than the game, which is the premise for this Adobe ad.
A group of people is shown gathered around the TV, chatting away during the football game. But when it's commercial time, everybody drops what they are doing, running and spilling drinks in the process to get a better look at the TV. However, when the underwhelming ad comes on, everyone suddenly becomes preoccupied with something else on their phones and tablets. Adobe Marketing Cloud cleverly remarks that it can provide all of the tools to run a successful campaign.
A group of people is shown gathered around the TV, chatting away during the football game. But when it's commercial time, everybody drops what they are doing, running and spilling drinks in the process to get a better look at the TV. However, when the underwhelming ad comes on, everyone suddenly becomes preoccupied with something else on their phones and tablets. Adobe Marketing Cloud cleverly remarks that it can provide all of the tools to run a successful campaign.
Trend Themes
1. Interactive Super Bowl Ads - The opportunity for ad agencies to create engaging and interactive ads that capture the viewers’ attention and interest.
2. Social Media Marketing Campaigns - The chance for marketers to invest in social media campaigns to promote their brand during major events.
3. Humorous Advertising - The trend for brands to create funny and lighthearted ads to break through the excessive advertising noise.
Industry Implications
1. Advertising Industry - The opportunity for advertisers to leverage Super Bowl ad campaigns as a major source of revenue and a platform for innovation.
2. Marketing Technology Industry - The chance for marketing technology companies to promote their tools that help marketers create effective ad campaigns.
3. Social Media Industry - The trend for social media platforms to become integral in ad campaigns for major events like the Super Bowl.
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