The Super and Highsnobiety 'Andrea' Sunglasses Channel the '70s
Vittoria Natarelli — August 30, 2010 — Fashion
References: retrosuperfuture & highsnobiety
The Super and Highsnobiety 'Andrea' sunglasses are the product of the second collaboration between the Italian sunglasses company, Super, and the famous fashion and lifestyle blog, Highsnobiety. This time around, the 'Andrea' silhouette got a vintage upgrade that channels the '70s. Original vintage tortoiseshell mixed with premium leather make up the frame of the glasses with was accentuated with a brown tinted lens. You can find Highsnobiety's logo embedded on the arms of the sunglasses.
The Super and Highsnobiety Andrea sunglasses are super sweet and handmade to ensure quality all around.
The Super and Highsnobiety Andrea sunglasses are super sweet and handmade to ensure quality all around.
Trend Themes
1. Retro-inspired Sunglasses - There is an opportunity to capitalize on the increasing popularity of retro-inspired sunglasses by creating unique vintage designs with modern technology.
2. Branded Collaborations - Businesses can partner with popular lifestyle brands to create limited edition products and increase customer engagement and reach.
3. Handmade Quality - With the rise of fast fashion and mass production, there is a growing demand for high-quality handmade products, providing an opportunity for artisans to showcase their skills and expertise.
Industry Implications
1. Fashion - Within the fashion industry, brands can create their own retro-inspired eyewear lines, like the Super and Highsnobiety Andrea sunglasses, to cater to the increasing demand for nostalgic fashion trends.
2. Accessories - Accessory companies can create unique designs that combine vintage and modern elements to create a whole new category of eyewear products.
3. Marketing - Marketing companies can capitalize on the trend of branded collaborations by helping brands form partnerships that will increase both brand awareness and engagement with their target audience.
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