The Sunshine Pint from Jeni's Splendid Ice Creams is Not What It Seems
Katherine Pendrill — May 27, 2020 — Marketing
References: shop.jenis & popsugar
While rainbow-hued desserts may be trending, Jeni's Splendid Ice Creams is taking a bit of a different approach with its new Sunshine Pint.
Jeni's new Sunshine Pint is a buzz-worthy new flavor that's described by the brand as: "Sun-kissed lemon and sweet-tart tangerine with radiant passion fruit. Tastes like sunshine on a cloudy day." With such a sunny description, you might expect the pint to be a bright yellow hue. However, the ice cream inside is actually a dusty gray color. The idea behind the deceptive pint is to provide consumers with a "pleasant reminder that things aren't always as they seem"—a message that seems especially timely right now.
The Sunshine Pint is now available for delivery from Jeni's Splendid Ice Creams' scoop shops and online store.
Image Credit: Jeni's Splendid Ice Creams.
Jeni's new Sunshine Pint is a buzz-worthy new flavor that's described by the brand as: "Sun-kissed lemon and sweet-tart tangerine with radiant passion fruit. Tastes like sunshine on a cloudy day." With such a sunny description, you might expect the pint to be a bright yellow hue. However, the ice cream inside is actually a dusty gray color. The idea behind the deceptive pint is to provide consumers with a "pleasant reminder that things aren't always as they seem"—a message that seems especially timely right now.
The Sunshine Pint is now available for delivery from Jeni's Splendid Ice Creams' scoop shops and online store.
Image Credit: Jeni's Splendid Ice Creams.
Trend Themes
1. Deceptive Ice Cream - Opportunity for creating unexpected flavors or appearances that challenge traditional expectations in the ice cream industry.
2. Color Misdirection - Potential for incorporating surprising color schemes or misleading appearances in food and beverage products, offering a unique sensory experience.
3. Emotional Messaging - A chance to use product descriptions and marketing to evoke specific emotions or messages that resonate with consumers on a deeper level.
Industry Implications
1. Food and Beverage - Industry where deceptive or unconventional approaches to taste, appearance, or messaging can create buzz and differentiate products in the market.
2. Hospitality - Sector with an opportunity to surprise and delight guests by offering unexpected and unconventional food and beverage experiences.
3. Marketing and Advertising - Industry where innovative messaging strategies can be developed to engage consumers through emotional connections and unconventional product descriptions.
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