Sunglassing Sunglasses Says "Kiss My Glass"
Shelby Lee Walsh — November 26, 2009 — Marketing
References: adsoftheworld
Glassing Sunglasses came out with a shocking ad recently with the help of advertising agency Y&R based in Italy. With the cheeky (pun intended) "Kiss my glass" slogan paired with faces that look like bums wearing shades, this ad is definitely worth a double take.
Vicky Gitto was the creative director, art director and copywriter for the Glassing Sunglasses print campaign. It is evident that the company should be kissing her glass for a job well done.
Vicky Gitto was the creative director, art director and copywriter for the Glassing Sunglasses print campaign. It is evident that the company should be kissing her glass for a job well done.
Trend Themes
1. Cheeky Advertising - Embrace cheeky and unexpected advertising campaigns to grab attention and differentiate your brand.
2. Unconventional Visuals - Utilize unconventional visuals and imagery to create memorable and shareable advertising content.
3. Playful Branding - Incorporate playful and humorous elements into your brand identity to connect with younger and more diverse audiences.
Industry Implications
1. Eyewear - Leverage disruptive advertising strategies to stand out in the competitive eyewear industry.
2. Fashion - Explore unique and attention-grabbing advertising approaches to make a splash in the fashion industry.
3. Creative Agencies - Support brands in developing innovative and daring advertising campaigns that capture attention and drive engagement.
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