Fenty Beauty Launched the Sun Stalk'r Instant Warmth Bronzer
Grace Mahas — October 25, 2019 — Pop Culture
References: sephora & cosmopolitan
Fans of Fenty Beauty, a cosmetic company started by the iconic songstress Rihanna, recently expanded its portfolio with the introduction of the new Sun Stalk'r Instant Warmth Bronzer in 8 shades. These new bronzers is a long-lasting and resistant to transfer -- meaning you can wear your white scarf without worrying about any powder transferring onto it.
The Sun Stalk'r Instant Warmth Bronzer is described as being "light as air [and] gives you a sun-soaked glow that stays put all day." Users can easily blend this bronzer without creating any harsh lines and give you a warm aesthetic even in the winter months.
Consumers can purchase the Sun Stalk'r Instant Warmth Bronzer online and in select retailers for $40 CA.
The Sun Stalk'r Instant Warmth Bronzer is described as being "light as air [and] gives you a sun-soaked glow that stays put all day." Users can easily blend this bronzer without creating any harsh lines and give you a warm aesthetic even in the winter months.
Consumers can purchase the Sun Stalk'r Instant Warmth Bronzer online and in select retailers for $40 CA.
Trend Themes
1. Long-wear Makeup - There is an opportunity to disrupt the cosmetics industry by creating makeup products that have longer wear times and resist transfer.
2. Inclusive Shades - There is an opportunity to disrupt the cosmetics industry by creating product lines with a wide range of skin tone shades to be more inclusive of diverse consumers.
3. Sustainable Packaging - There is an opportunity to disrupt the cosmetics industry by creating sustainable packaging options that reduce environmental impact.
Industry Implications
1. Cosmetics - Companies in the cosmetics industry can innovate by creating long-wear makeup products that are transfer-resistant and available in diverse shades.
2. Retail - Retailers can offer more sustainable packaging options for cosmetic products to appeal to environmentally-conscious consumers.
3. Beauty Influencers - Beauty influencers can promote and highlight cosmetic brands that prioritize inclusivity and sustainability in their product offerings and packaging.
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