The Lakmé Sun Expert Ultra Matte Gel Balances Skin's Texture
Jana Pijak — September 7, 2017 — Fashion
References: lakmeindia
This mattifying sun care gel from Lakmé protects users' skin from harmful UV rays while maintaining a lightweight texture. The India-based brand specializes in skincare remedies that exclusively cater to the country's residents and their specific skin concerns, making this SPF 50 formula a premium product that consumers can trust.
While most higher SPF formulas can feature a heavy texture with a lot of left-over residue, this sun care gel leaves skin with a matte film. The soothing product balances skin's overall texture and is ideal for those seeking protection while on the go, or traveling.
Lakmé's culturally inspired skincare range also includes brightening serums, firming creams, and color correcting products that offer a lighter alternative to traditional foundations.
While most higher SPF formulas can feature a heavy texture with a lot of left-over residue, this sun care gel leaves skin with a matte film. The soothing product balances skin's overall texture and is ideal for those seeking protection while on the go, or traveling.
Lakmé's culturally inspired skincare range also includes brightening serums, firming creams, and color correcting products that offer a lighter alternative to traditional foundations.
Trend Themes
1. Lightweight Sun Care - The trend towards lightweight sun care products creates opportunities for brands to develop innovative formulas that provide effective protection while maintaining a light texture.
2. Matte Finish - The demand for sun care products with a matte finish presents an opportunity for brands to create innovative formulations that leave a non-greasy, matte film on the skin.
3. Culturally Inspired Skincare - The trend of brands catering to specific cultural needs in skincare opens up opportunities for companies to develop specialized products that address the unique concerns of different populations.
Industry Implications
1. Skincare - The skincare industry can capitalize on the trend for lightweight sun care products by developing innovative formulations that offer effective protection without a heavy texture.
2. Beauty - The beauty industry can tap into the demand for sun care products with a matte finish by creating innovative solutions that leave a non-greasy, matte film on the skin.
3. Cosmetics - The cosmetics industry has the opportunity to capitalize on the trend of culturally inspired skincare by developing products that cater to the specific needs and concerns of different cultural groups.
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