Sumo Lounge Beanbag Launches a Mobile Site with Big Discounts
Meghan Young — November 27, 2014 — Art & Design
References: youtube & sumolounge
People might be able to view websites on their smartphones and tablets, but it isn't the same experience as found on a laptop or desktop; the Sumo Lounge Beanbag mobile site recognizes that huge divide. Recently launched as a way to connect with a larger audience, it does more than complement the main website.
The Sumo Lounge Beanbag Mobile Site provides exclusive deals and discounts just in time for the holiday season. This is promoted through a viral video platform that pokes fun at the brand's previous archaic ways. By embracing the mobile culture, the company hopes to better market to a "younger, trendsetting audience." It adheres to a clever cut and paste animation style that appeals to youthful sensibilities.
The Sumo Lounge Beanbag Mobile Site provides exclusive deals and discounts just in time for the holiday season. This is promoted through a viral video platform that pokes fun at the brand's previous archaic ways. By embracing the mobile culture, the company hopes to better market to a "younger, trendsetting audience." It adheres to a clever cut and paste animation style that appeals to youthful sensibilities.
Trend Themes
1. Mobile Site Marketing - Opportunity for brands to connect with a larger audience and provide exclusive mobile deals.
2. Viral Video Promotions - Incorporating humor and animation into marketing strategies to appeal to a younger, trendy audience.
3. Embracing Mobile Culture - Companies can better market to a younger audience by recognizing the importance of mobile optimization and creating a seamless mobile experience.
Industry Implications
1. E-commerce - Mobile site optimization and exclusive mobile deals can increase sales for online retailers.
2. Marketing and Advertising - Viral videos and mobile site optimization provide innovative advertising strategies for brands looking to connect with a younger audience.
3. Furniture and Home Goods - Companies in the furniture and home goods industry can use mobile site optimization and promotional deals to reach a larger audience and drive sales.
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