sacai Drops Surprise SS22 Capsule Called 'Summertime Magic'
Niko Pajkovic — April 28, 2022 — Fashion
sacai, a high-end streetwear label founded by Japanese designer Chitose Abe, has dropped an unexpected Spring/Summer 2022 collection called 'Summertime Magic.' The concise new capsule features a range of logo tees, socks, and totes.
Boasting a minimalist aesthetic, the new t-shirts arrive in black and white and feature double-stitched collars with brightly-colored logo graphics that play with the brand's signature fonts and visual motifs. Similarly, the premium black and white socks come with double-stacked hems, asymmetrical logos, and font-focused branding details. Lastly, rounding out the capsule are the new carrying options, which include two reversible bags: drawstring tote bags with paisley prints and Kinchaku carrying bag.
The 'Summertime Magic' collection is now available to purchase from sacai’s online store and select international retailers.
Image Credit: sacai
Boasting a minimalist aesthetic, the new t-shirts arrive in black and white and feature double-stitched collars with brightly-colored logo graphics that play with the brand's signature fonts and visual motifs. Similarly, the premium black and white socks come with double-stacked hems, asymmetrical logos, and font-focused branding details. Lastly, rounding out the capsule are the new carrying options, which include two reversible bags: drawstring tote bags with paisley prints and Kinchaku carrying bag.
The 'Summertime Magic' collection is now available to purchase from sacai’s online store and select international retailers.
Image Credit: sacai
Trend Themes
1. Typeface-focused Streetwear - The trend of incorporating fonts and visual motifs into clothing designs creates opportunities for disruptive innovation in the fashion industry with new ways to showcase brand identities and unique typography.
2. Minimalist Aesthetic - Minimalism is becoming a growing trend in fashion and this could create opportunities for disruptive innovation in sustainable and eco-friendly clothing designs that appeal to minimalists.
3. Unexpected Capsules - The trend of releasing unexpected capsules provides opportunities for disruptive innovation in collaborations between streetwear brands and other industries such as technology or sports, to create exclusive and unique collections.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the 'Typeface-Focused Streetwear' trend to create new collections with unique typography and brand identities to appeal to a younger audience.
2. Sustainable Fashion - The trend of 'Minimalist Aesthetic' creates opportunities for the sustainable fashion industry to produce eco-friendly clothing designs that have less impact on the environment through minimalist designs and the use of organic materials.
3. Collaboration Industry - The trend of 'Unexpected Capsules' creates opportunities for collaborations between streetwear brands and other industries such as technology or sports, to create exclusive and unique collections that appeal to a wider audience and create new markets.
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