Celebrate the Warm Weather With These Summer Marshmallow Creations
Jaime Neely — July 28, 2011 — Lifestyle
References: thedecoratedcookieblog & thedecoratedcookieblog
These Summer Marshmallow creations, designed for food blog 'The Decorated Cookie,' are by far this season's most charming treat. The Summer Marshmallow creations are made using a variety of sprinkles and edible markers. The marshmallows depict iconic summer settings inspired by sand surf and the lawn.
Each Summer Marshmallow is vibrantly decorated with fun colors and dazzling sprinkles. The detail of each miniature image is expertly done, making these little treats look more like a piece of art than food. My favorite Summer Marshmallow is definitely the red and yellow sailboat, floating atop an ocean made with blue sprinkles.
Implications - There is a specific group of consumers, primarily women, who flock to products with endearing qualities. Such products are perceived in a very favorable and positive manner by these consumers. Businesses that employ such tactics will be perceived as highly approachable.
Each Summer Marshmallow is vibrantly decorated with fun colors and dazzling sprinkles. The detail of each miniature image is expertly done, making these little treats look more like a piece of art than food. My favorite Summer Marshmallow is definitely the red and yellow sailboat, floating atop an ocean made with blue sprinkles.
Implications - There is a specific group of consumers, primarily women, who flock to products with endearing qualities. Such products are perceived in a very favorable and positive manner by these consumers. Businesses that employ such tactics will be perceived as highly approachable.
Trend Themes
1. Summer Marshmallow Creations - The trend of using marshmallows as a creative medium for seasonal and holiday treats is on the rise and offers unique opportunities for businesses to capitalize on niche markets.
2. Edible Decor - The use of edible markers and sprinkles as design tools for food products is a growing trend that could be utilized by confectionery and caterers in creating visually appealing products that double as decorative features for parties and events.
3. Art-inspired Food - Using food as a medium for artistic expression is becoming increasingly popular, and offers opportunities for businesses in the catering, event planning, and confectionery industries to create unique and customizable experiences.
Industry Implications
1. Confectionery - The confectionery industry could benefit from incorporating creative design techniques such as edible decor and art-inspired food to enhance their products' aesthetic appeal and functionality.
2. Event Planning - The use of art-inspired food and creative visual elements such as edible markers and sprinkles can be used by event planners to create unique experiences for clients and set themselves apart from competitors.
3. Catering - The incorporation of edible decor and art-inspired food can provide caterers with unique and customizable ways to elevate their offerings, creating visually appealing displays and giving customers a memorable event experience.
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