TGI Fridays' New Summer Grill Menu Offers Discounts on Seasonal Dishes
Katherine Pendrill — July 27, 2016 — Lifestyle
References: tgifridays & brandeating
In an effort to drum up more business during the warm summer months, TGI Fridays is introducing a new $10 Summer Grill menu that allows customers to enjoy their favorite seasonal dishes for a discounted price.
The $10 Summer Grill menu is available now until September 4th and it includes a wide selection of entrees priced at just $10 each. The dishes range from meaty options such as the Jack Daniel’s Glazed Ribs and Tennessee BBQ Ribs to lighter fare such as the Bourbon Barrel Chicken and the Bourbon Barrel Mahi Mahi. The menu also includes discount drink options, including a selection of fruity tiki drinks priced at just $5 each.
With many full-service restaurants struggling to compete with fast casual and quick-service chains, this new promotion gives consumers a way to enjoy a heartier meal without breaking the bank.
The $10 Summer Grill menu is available now until September 4th and it includes a wide selection of entrees priced at just $10 each. The dishes range from meaty options such as the Jack Daniel’s Glazed Ribs and Tennessee BBQ Ribs to lighter fare such as the Bourbon Barrel Chicken and the Bourbon Barrel Mahi Mahi. The menu also includes discount drink options, including a selection of fruity tiki drinks priced at just $5 each.
With many full-service restaurants struggling to compete with fast casual and quick-service chains, this new promotion gives consumers a way to enjoy a heartier meal without breaking the bank.
Trend Themes
1. Seasonal Dining Discounts - TGI Fridays' $10 Summer Grill menu offers discounted prices on seasonal dishes, providing an opportunity for other restaurants to attract customers with similar discounted menus during specific seasons.
2. Value Menus - The introduction of TGI Fridays' $10 Summer Grill menu showcases the trend of value menus in the restaurant industry, providing an opportunity for other restaurants to create affordable menus that cater to price-conscious customers.
3. Competition in Full-service Restaurants - The struggle for full-service restaurants to compete with fast casual and quick-service chains emphasizes the need for innovative promotions and attractive discounts, allowing other full-service restaurants to find ways to stand out and stay relevant in the market.
Industry Implications
1. Restaurant Industry - The introduction of TGI Fridays' $10 Summer Grill menu and the trend of value menus highlight the need for the restaurant industry to adapt to changing customer demands and provide affordable dining options.
2. Food and Beverage Industry - The promotion of seasonal dining discounts and value menus not only impacts the restaurant industry, but also presents opportunities for suppliers, distributors, and manufacturers in the food and beverage industry to adjust their offerings and support these new trends.
3. Hospitality Industry - With the focus on attracting customers with discounted seasonal menus, the hospitality industry can leverage this trend to create specialized packages and promotions that enhance the overall dining experience, fostering customer loyalty and increasing revenue.
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