Columbia’s Summer-Ready Shorts are Perfect for Activities
References: columbiasportswear
These summer cargo shorts by Columbia Sportswear suit individuals leading active lifestyles perfectly. Ideal for a variety of occasions—from traveling, hiking, and jogging to running errands, gardening, and going to the beach—the pants promise to keep one dry, comfortable, and protected.
The Women's Summerdry™ Cargo Shorts by Columbia Sportswear boast "built-in water and stain repellency." This feature is known as the brand's proprietary Omni-Shield™ technology. Additionally, the summer cargo shorts include Omni-Shade™ UPF 50 sun protection, ensuring that no matter where you go, you don't have to worry about the harmful UVA/UVB rays penetrating the fabric. The silhouette is equipped with both cargo pockets, hand pockets, an integrated belt, and a security zipper back pocket.
Columbia's Women's Summerdry™ Cargo Shorts are available in Navy, Safari, and Black colorways, as well as a playful pattern called Nocturnal Typhoon Blooms Multi.
Image Credit: Columbia
The Women's Summerdry™ Cargo Shorts by Columbia Sportswear boast "built-in water and stain repellency." This feature is known as the brand's proprietary Omni-Shield™ technology. Additionally, the summer cargo shorts include Omni-Shade™ UPF 50 sun protection, ensuring that no matter where you go, you don't have to worry about the harmful UVA/UVB rays penetrating the fabric. The silhouette is equipped with both cargo pockets, hand pockets, an integrated belt, and a security zipper back pocket.
Columbia's Women's Summerdry™ Cargo Shorts are available in Navy, Safari, and Black colorways, as well as a playful pattern called Nocturnal Typhoon Blooms Multi.
Image Credit: Columbia
Trend Themes
1. Activewear with Moisture-wicking and Stain Repellency Features - There is an opportunity for activewear companies to incorporate moisture-wicking and stain repellency features in their products.
2. Sun-protective Clothing with Style - There is a market for sun-protective clothing with a stylish design.
3. Multi-functional Summer Clothing - There is a demand for multi-functional summer clothing that can be worn for various activities.
Industry Implications
1. Activewear Industry - Activewear companies can incorporate moisture-wicking and stain repellency features in their products to meet customer demands.
2. Fashion Industry - Fashion brands can create sun-protective clothing with a stylish design to attract customers who prioritize skin protection.
3. Outdoor Apparel Industry - Outdoor apparel companies can focus on creating multi-functional summer clothing that can be worn for various activities to appeal to the adventurous market.
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