The SUKU Lucidity Collection is Comfortable and Effortlessly Cool
Jana Pijak — July 31, 2014 — Marketing
The SUKU Lucidity collection is the latest womenswear line by Melbourne-based designer Christine Lafian's edgy label. The casual collection highlights comfy cotton dresses, sleepwear tanks and oversized knits that are inspired by lucid dreaming.
"With modern, misty grey hues — made in collaboration with Balinese Batik artisans — the collection of linen and textiles resembles low-floating clouds, with each piece being hand-dyed, folded and stamped uniquely."
Photographers Charlie Brophy and Jerico Mandybur capture the SUKU Lucidity collection catalog. The youthful lookbook is captured in a residential setting and features a model who lounges, naps and hangs out at home. The model beauty channels a daydreamer and embodies an effortlessly cool air in the photo series. Moreover, her look is enhanced through a wardrobe of staples that are both comfortable and stylish.
"With modern, misty grey hues — made in collaboration with Balinese Batik artisans — the collection of linen and textiles resembles low-floating clouds, with each piece being hand-dyed, folded and stamped uniquely."
Photographers Charlie Brophy and Jerico Mandybur capture the SUKU Lucidity collection catalog. The youthful lookbook is captured in a residential setting and features a model who lounges, naps and hangs out at home. The model beauty channels a daydreamer and embodies an effortlessly cool air in the photo series. Moreover, her look is enhanced through a wardrobe of staples that are both comfortable and stylish.
Trend Themes
1. Lucid Dreaming Fashion - Opportunities for designers to create more comfortable and stylish clothing lines inspired by lucid dreaming
2. Hand-dyed Textiles - Opportunities for artisans to collaborate with designers in creating unique and intricately designed textile collections
3. Residential Lookbooks - Opportunities for fashion brands to showcase their products in a relatable and realistic setting such as a model lounging at home
Industry Implications
1. Fashion Industry - The Lucidity collection by SUKU presents new design opportunities for designers in the fashion industry
2. Textile Industry - The use of hand-dyed fabrics in the Lucidity collection creates opportunities for artisans and entrepreneurs in the textile industry
3. Photography Industry - The residential lookbook trend presents opportunities for photographers to work with fashion brands to create more realistic and relatable imagery
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