Suitsupply's sister brand, Suitstudio, Shares Suits for Women
Laura McQuarrie — September 6, 2018 — Fashion
References: us.suistudio & prnewswire
The sister brand to European men's fashion brand Suitsupply is Suitstudio, which offers suits for women with a similar focus on the use of high-quality Italian fabrics, quality tailoring and fashion-forward style.
Suitstudio is on a mission to bring "a new energy to suiting," fill a void in the market and offer a balance of traditional and of-the-moment styles for women. Recently, the brand launched its Fall/Winter 2018 campaign, 'Heavy Lifting,' along with a New York flagship store and other new destinations worldwide.
Due to the nature of the tailored suits and the emphasis that the brand puts on quality craftsmanship, Suitstudio offers on-site tailoring services to ensure that its customers are outfitted with suits that will fit them perfectly.
Suitstudio is on a mission to bring "a new energy to suiting," fill a void in the market and offer a balance of traditional and of-the-moment styles for women. Recently, the brand launched its Fall/Winter 2018 campaign, 'Heavy Lifting,' along with a New York flagship store and other new destinations worldwide.
Due to the nature of the tailored suits and the emphasis that the brand puts on quality craftsmanship, Suitstudio offers on-site tailoring services to ensure that its customers are outfitted with suits that will fit them perfectly.
Trend Themes
1. Fashion-forward Womenswear Suits - Suitstudio's stylish and quality tailoring approach resonates with women looking for fashionable suits.
2. Tailoring Services for Women - On-site tailoring services provided by Suitstudio show an opportunity to expand and innovate on such services for women.
3. Expansion of Women's Suiting Market - Higher-quality women's suiting options have a potential to disrupt the market's dependence on cheap, disposable fashion.
Industry Implications
1. Fashion Industry - Suitstudio's focus on quality and style appeals to a market that prioritizes both in their fashion choices.
2. Tailoring Industry - Suitstudio's on-site tailoring services showcase a potential for other businesses in the industry to expand their services.
3. Womenswear Industry - Suitstudio's entry into the women's suiting market highlights an opportunity for brands to create higher quality, longer-lasting pieces in an industry dominated by fast fashion.
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