This Sugar Quill with Edible Ink and Parchment is a Tasty Treat
Carly Foy — July 15, 2011 — Pop Culture
References: instructables
This Sugar Quill with Edible Ink and Parchment recipe from Instructables user 'yota' is a unique way to write a letter to your loved one.
yota explains why this recipe was an apt choice: "[o]f all of the candies mentioned in the Harry Potter series, none have I ever wanted more. [...] The most coveted, among myself and my nerdiest of friends, Honeydukes product has always been the Sugar Quill."
Additionally, yota created edible ink as well as rice paper to write messages upon. The entire set is completely consumable and will surely be easy to destroy when it comes to getting rid of your secret messages.
Implications - Consumers want to create products that allow them to escape the reality of their hectic lifestyles. One way they are able to do so is through food. By re-creating products seen in movie franchises, they feel a deeper connection to that brand.
yota explains why this recipe was an apt choice: "[o]f all of the candies mentioned in the Harry Potter series, none have I ever wanted more. [...] The most coveted, among myself and my nerdiest of friends, Honeydukes product has always been the Sugar Quill."
Additionally, yota created edible ink as well as rice paper to write messages upon. The entire set is completely consumable and will surely be easy to destroy when it comes to getting rid of your secret messages.
Implications - Consumers want to create products that allow them to escape the reality of their hectic lifestyles. One way they are able to do so is through food. By re-creating products seen in movie franchises, they feel a deeper connection to that brand.
Trend Themes
1. Edible Stationery - Developing more edible stationery products such as pens, pencils, and notebooks can offer a unique and fun experience for consumers while also reducing waste.
2. Novelty Food Items - Creating food items based on fictional franchises and pop culture can create a strong emotional connection with consumers and generate a loyal fanbase.
3. Edible Art - Integrating edible materials into art can offer a new form of sensory experience for consumers, allowing them to truly immerse themselves in the art piece.
Industry Implications
1. Stationery - Stationery companies can explore creating edible stationery products to cater to the demand for unique and sustainable products.
2. Food and Beverage - Food and beverage companies can tap into the trend of creating novelty food items based on fictional franchises to attract fans and generate buzz.
3. Art and Design - Art and design companies can experiment with incorporating edible materials into their art installations to offer a new form of interactive and immersive experience for their audiences.
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