The 'Sugar Bear' Concept by Jovana Bogdanovic Brings Social Awareness
Meghan Young — April 28, 2010 — Lifestyle
References: youngserbiandesigners.org & notcot.org
I must applaud Jovana Bogdanovic for her clever 'Sugar Bear' concept. Simple, direct and completely applicable, these cutesy animal sweeteners demonstrate rather bluntly the issue of global warming and what it is doing to the polar bear species.
Exhibited during the Milan Design Week, these Sugar Bear sugar cubes slowly melt away in your hot morning beverage, a figurative take on what is actually happening in reality. With more awareness tactics like this, I'm optimistic that huge changes will result.
Exhibited during the Milan Design Week, these Sugar Bear sugar cubes slowly melt away in your hot morning beverage, a figurative take on what is actually happening in reality. With more awareness tactics like this, I'm optimistic that huge changes will result.
Trend Themes
1. Eco-friendly Awareness Campaigns - Designing awareness tactics, such as the 'Sugar Bear' concept, can bring social awareness to eco-friendly behaviors and inspire positive change.
2. Sustainable Product Packaging - Companies can innovate by creating sustainable product packaging options to contribute to reducing the negative impact of global warming.
3. Climate-responsive Product Design - Developing products that intentionally respond to the challenges posed by climate change offers an innovative and responsible solution for companies.
Industry Implications
1. Food and Beverage - Innovative sweeteners like the 'Sugar Bear' concept can demonstrate a company's commitment to eco-friendly practices and social responsibility.
2. Consumer Goods - By rethinking the design and production of products with a focus on sustainability, companies can differentiate themselves and establish themselves as industry leaders in responsible innovation.
3. Environmental Advocacy - The Sugar Bear concept serves as an impactful tool for environmental advocacy groups to raise awareness and inspire action towards addressing global warming.
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