Puma's Suede Classic Model Was Recently Revamped with New Colorways
Riley von Niessen — July 25, 2017 — Fashion
In order to increase is appeal among consumers who value highly minimalist aesthetics, Puma recently launched two new colorways of its Suede Classic, a silhouette that's celebrated for its streamlined build and minimal branding.
In order to make the sneakers even more versatile, the brand leaves the uppers just one color, allowing the quality of the build and the material to stand out even more. Near the laces on the sides, the Puma's usual branding is included in small gold letters, which also state the name of the model. More branding is featured on the tongues as well, where Puma's name is featured within the confines of a small box logo that's a stark hue of white for contrast. Both the burgundy and navy blue Suede Classics can be purchased from retailers such as Naked.
In order to make the sneakers even more versatile, the brand leaves the uppers just one color, allowing the quality of the build and the material to stand out even more. Near the laces on the sides, the Puma's usual branding is included in small gold letters, which also state the name of the model. More branding is featured on the tongues as well, where Puma's name is featured within the confines of a small box logo that's a stark hue of white for contrast. Both the burgundy and navy blue Suede Classics can be purchased from retailers such as Naked.
Trend Themes
1. Minimalist Sneakers - Opportunity for other sneaker brands to design simplified models with a strong focus on high-quality materials and build.
2. Monochrome Colorways - Opportunity for other fashion brands to explore monochrome colorways, which allows the quality of materials, build and design to stand out.
3. Subtle Branding - Opportunity for other brands to engage in more understated branding, which caters to consumers who value minimalism and subtle branding cues.
Industry Implications
1. Sneaker Industry - Disruptive innovation opportunity to attract consumers who favor minimalistic designs, high-quality materials and subtle branding cues.
2. Fashion Industry - Disruptive innovation opportunity for other fashion brands to experiment with minimalist designs and monochromatic colorways, reflecting the growing demand for a simplified aesthetic.
3. Marketing and Advertising Industry - Disruptive innovation opportunity to explore alternative branding strategies that cater to consumers who value understated branding cues and minimalistic designs.
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