Coyuchi's Subscription Program Focuses on Sustainability and Textile Waste
Alyson Wyers — October 22, 2017 — Eco
References: coyuchi & fastcompany
This circular subscription program is described as "a Netflix for bedding" that gives your bed linens new life. Home brand Coyuchi employs an initiative called Coyuchi for Life that addresses the ten million tonnes of textile waste that go to landfills every year.
In an effort to change the way people consume, specifically when it comes to your old sheets, they offer new organic cotton linens every month. Customers can pick the color, size and style of their towels, sheets and duvet covers and how often they come (6, 12 or 24 months). When you are done with them, you send them back to Coyuchi. They renew, upcycle or recycle them with their circular subscription program.
In an effort to change the way people consume, specifically when it comes to your old sheets, they offer new organic cotton linens every month. Customers can pick the color, size and style of their towels, sheets and duvet covers and how often they come (6, 12 or 24 months). When you are done with them, you send them back to Coyuchi. They renew, upcycle or recycle them with their circular subscription program.
Trend Themes
1. Circular Subscription Programs - Providing a monthly service that offers an alternative to traditional ownership by renewing, upcycling, or recycling customer products could disrupt the retail industry.
2. Zero-waste Initiatives - Creating innovative solutions to reduce waste in industry, specifically in textiles, could create a more sustainable future while also reducing costs for businesses and consumers.
3. Customizable Textile Services - Offering personalized textile services that allow consumers to choose what they need, how they receive it, and when they return it could generate new business opportunities in the home goods market.
Industry Implications
1. Textile Recycling - Developing new recycling methods and technologies to address the millions of tonnes of textile waste generated worldwide could disrupt the waste management and recycling industries.
2. Home Goods Rental - Providing a rental service for home goods could disrupt the traditional ownership model and create more sustainable and cost-effective options for consumers while providing new revenue streams for businesses.
3. Eco-friendly Retail - Creating a new retail model that prioritizes sustainability and reduces waste could disrupt the traditional retail industry and create new opportunities for environmentally conscious brands and consumers.
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