(SUB)PRIME-CUTS Saws by Vault49 Have Multiple Uses
Cody Turner — September 12, 2012 — Art & Design
References: vault49 & junk-culture
A design studio in New York called Vault49 has created '(SUB)PRIME-CUTS,' a series of hand-painted saws. The series is part of a project that is against international budget cuts.
Each of these five large-scale hand saws have been intricately painted with various colorful typography, complete with phrases like "No Pain No Gain," "The Big Bailout," "Austerity" and more.
When asked about the project, Vault49 had this to say, "Budgets are being butchered all around the world, and even worse it’s been done in such bad taste. These finely crafted financial tools should trim the fat nicely."
The part that I enjoy the most about these saws is that they serve so many purposes. They can be used as art pieces that can hang above a mantel or on a wall, and they speak out on something that is important.
Each of these five large-scale hand saws have been intricately painted with various colorful typography, complete with phrases like "No Pain No Gain," "The Big Bailout," "Austerity" and more.
When asked about the project, Vault49 had this to say, "Budgets are being butchered all around the world, and even worse it’s been done in such bad taste. These finely crafted financial tools should trim the fat nicely."
The part that I enjoy the most about these saws is that they serve so many purposes. They can be used as art pieces that can hang above a mantel or on a wall, and they speak out on something that is important.
Trend Themes
1. Handcrafted Typography - The trend of handcrafted typographic designs offers opportunities for creatives to explore unique artistic expressions in various mediums.
2. Art as Activism - The trend of using art as a medium for social and political commentary presents disruptive innovation opportunities for artists to raise awareness and express their views on pressing issues.
3. Repurposed Tools - The trend of repurposing tools as artistic objects opens up avenues for artisans to turn functional items into conversation-starting art pieces.
Industry Implications
1. Art and Design - The art and design industry can leverage the trend of handcrafted typography to create unique and visually striking products that resonate with consumers.
2. Social Activism - The social activism industry can embrace the trend of using art as a medium for activism to engage and mobilize audiences towards causes and campaigns.
3. Craftsmanship - The craftsmanship industry can explore the trend of repurposing tools as artistic objects to tap into the growing demand for unique and eco-friendly home decor and collectibles.
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