CUSTHOM Joins Jonathan Lawe on the Cut + Paste Collection
Amy Duong — February 15, 2023 — Art & Design
References: redirect.viglink & design-milk
CUSTHOM works in collaboration with Jonathan Lawes on the new Cut + Paste collection full of homeware. Speaking about the new project, Jemme Ooi, co-founder of the company noted that “This felt like a really natural partnership, we have a joint appreciation for color and we wanted to find a way to celebrate this in a way neither studio would have come up with alone."
It is made up of tumblers, highballs, a vase, and some artful pieces as well -- all of which come together to be used alone or as a set. The designs take on a collage-like style and are detailed with graphic bold color blocks. Lawes also states that “A lot of my work can get quite busy and numerous layers all interacting – this was a good way to reel that back in and focus on specific elements.”
Image Credit: CUSTHOM
It is made up of tumblers, highballs, a vase, and some artful pieces as well -- all of which come together to be used alone or as a set. The designs take on a collage-like style and are detailed with graphic bold color blocks. Lawes also states that “A lot of my work can get quite busy and numerous layers all interacting – this was a good way to reel that back in and focus on specific elements.”
Image Credit: CUSTHOM
Trend Themes
1. Graphic-patterned Homeware - Homeware products featuring bold graphic patterns and collage-like designs are a growing trend in the market, offering opportunities for disruptive innovation in home decor.
2. Collaborative Artistic Collections - Collaborations between artists and homeware companies are a trend that creates unique and unconventional art pieces, providing opportunities for disruptive innovation in the art and home decor industries.
3. Color-driven Design - Designs that focus on bold and vibrant color choices are a trend in the homeware and art industries, offering opportunities for disruptive innovation in color theory and application.
Industry Implications
1. Home Decor - The home decor industry has seen a rise in demand for artistic and unique homeware pieces, providing opportunities for disruptive innovation in product design and creation.
2. Art - The art industry has been exploring new avenues for showcasing art, including collaborations with homeware companies and creating art pieces for functional use, providing opportunities for disruptive innovation in art and product design.
3. Design - The design industry is constantly evolving and pushing boundaries in color theory, pattern design, and collaboration, leading to opportunities for disruptive innovation in design thinking and execution.
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