The Olympus Stylus Tough TG-3 Camera is Built for the Rugged Outdoors
Rahul Kalvapalle — April 7, 2014 — Tech
References: getolympus & digitaltrends
The Olympus Stylus Tough TG-3 is an incredibly rugged camera that scoffs in the face of tough weather conditions. The Stylus Tough TG-3 is freeze-proof up to -10 degrees Centigrade, waterproof up to a depth of 15 meters, shockproof for impacts up to 2.1 meters, crush-proof up to an astounding 100 kilograms and dust-proof.
Every aspect of the camera is designed so that it is easy to use in action conditions. It features large buttons that are easy to press when underwater or wearing gloves, and a 3-inch rear monitor with 460k-dot resolution. It is also equipped with built-in GPS for logging location data, an e-compass that gives information on direction and a manometer that records elevation and water depth. The manometer automatically alerts users when they approach the camera’s depth limit.
Every aspect of the camera is designed so that it is easy to use in action conditions. It features large buttons that are easy to press when underwater or wearing gloves, and a 3-inch rear monitor with 460k-dot resolution. It is also equipped with built-in GPS for logging location data, an e-compass that gives information on direction and a manometer that records elevation and water depth. The manometer automatically alerts users when they approach the camera’s depth limit.
Trend Themes
1. Rugged Cameras - The trend for rugged cameras that can withstand tough weather conditions like freezing temperatures, water depth, and impacts presents an opportunity for companies to develop new products.
2. Action Photography - The trend for action photography that requires easy-to-use cameras that can function in extreme environments presents an opportunity for companies to create new camera designs and marketing campaigns.
3. GPS Integration - The trend for integrating GPS in cameras for location tracking and data logging presents an opportunity for companies to create new, innovative features that enhance the user experience.
Industry Implications
1. Outdoor and Sporting Goods - The outdoor and sporting goods industry can capitalize on the trend for rugged cameras and action photography by creating new products that cater to adventurers and sports enthusiasts.
2. Consumer Electronics - The consumer electronics industry can capitalize on the trend for rugged cameras and GPS integration by developing new camera models with enhanced features, durable designs, and functional capabilities.
3. Tourism and Travel - The tourism and travel industry can capitalize on the trend for rugged cameras and GPS integration by marketing and promoting these products to adventure travelers who enjoy capturing their experiences in extreme environments.
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