Stylmee Lets Users Curate & Sell Fashion Products in a Virtual Store
Katherinev123 — July 24, 2012 — Tech
Merging entrepreneurship, fashion and virtual gaming in one, Stylmee is an online simulation game that makes you the owner of a virtual fashion boutique. Players take on the role of stylist, buyer and seller to curate fashion pieces, based on a "theme of the week," to be sold in their virtual shops.
According to its website, Stylmee is the first and only social fashion game that actually uses real-life products from popular brands and designers, such as Rag & Bone, 3.1 Phillip Lim and more. Players can get further in the game by earning points; points are acquired when other Stylmee players "love" your boutique and the products you've chosen to sell in it. As you gain points, you get access to discounts and special promotions from the designers and brands represented on Stylmee.
According to its website, Stylmee is the first and only social fashion game that actually uses real-life products from popular brands and designers, such as Rag & Bone, 3.1 Phillip Lim and more. Players can get further in the game by earning points; points are acquired when other Stylmee players "love" your boutique and the products you've chosen to sell in it. As you gain points, you get access to discounts and special promotions from the designers and brands represented on Stylmee.
Trend Themes
1. Virtual Fashion Gaming - Stylmee merges fashion and virtual gaming, creating a unique online simulation game experience that allows players to curate and sell fashion products in a virtual store.
2. Social Fashion Games - Stylmee's use of real-life products from popular brands and designers sets it apart as the first social fashion game of its kind, offering a new level of immersion for players.
3. Gamification of Entrepreneurship - Stylmee combines entrepreneurship and gaming, providing players with the opportunity to experience the role of stylist, buyer, and seller in a virtual fashion boutique.
Industry Implications
1. Fashion Retail - Stylmee disrupts the fashion retail industry by offering a virtual platform for curating and selling real-life fashion products, providing a unique shopping experience for players.
2. Gaming and Entertainment - With its innovative combination of fashion and gaming, Stylmee creates a new category within the gaming and entertainment industry, attracting players who enjoy virtual simulations and fashion.
3. Social Media and Influencer Marketing - Stylmee's point-based reward system for player boutiques encourages social media engagement and influencer marketing, demonstrating potential for collaboration between fashion brands and virtual gaming platforms.
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