GumDrops Boutique
If ever a rubber boots could be deemed beautiful, the design was likely incubated at the GumDrop Boutique. Gum boots aren't exactly appealing apparel, but they do serve function. While we do need to sacrifice style for practicality sometimes, this Canadian boutique will help make the sacrifice a little less painful.
I struggle to use the words, but these boots are actually cute. The designs are neat and bright, but they don't exactly mesh well with a sophisticated wardrobe. For fun frolicking in the rain, however, they're the perfect choice.
The line doesn't stop at boots though! They also an assortment of fun coloured umbrellas and raincoats, as well as some more versatile pieces in neutral tones.... but those aren't as fun!
Check out the video for a sneak peak at the new Vancouver store.
I struggle to use the words, but these boots are actually cute. The designs are neat and bright, but they don't exactly mesh well with a sophisticated wardrobe. For fun frolicking in the rain, however, they're the perfect choice.
The line doesn't stop at boots though! They also an assortment of fun coloured umbrellas and raincoats, as well as some more versatile pieces in neutral tones.... but those aren't as fun!
Check out the video for a sneak peak at the new Vancouver store.
Trend Themes
1. Stylish Rubber Boots - Opportunity to create fashionable and attractive rubber boots for those who value both practicality and style.
2. Fun Colored Umbrellas - Potential to design and produce vibrant and playful umbrellas that add a touch of fun to rainy days.
3. Raincoats in Neutral Tones - Disruptive innovation opportunity to introduce raincoats in neutral tones that can be versatile and stylish in any weather.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the growing demand for stylish rubber boots, fun colored umbrellas, and neutral-toned raincoats.
2. Outdoor Gear - Opportunity for outdoor gear companies to expand their product lines with fashionable and functional rubber boots, umbrellas, and raincoats.
3. Lifestyle Accessories - Lifestyle accessory brands can capitalize on the trend towards stylish rain gear by offering fashionable rubber boots, colorful umbrellas, and versatile raincoats.
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