Hunter and Extra Butter Teamed Up on the New PLAY Boots
Katherine Pendrill — November 20, 2022 — Fashion
References: extrabutterny & hypebae
The heritage footwear label Hunter has just teamed p with the New York-based retailer Extra Butter to launch a collection of limited edition PLAY Boots.
Some activities – like gardening or fishing – can get quite messy without the proper footwear. However, the new PLAY Boots solve those concerns with a water-repellent recycled nylon shell that protects against the elements. The removable shell also features a cozy purple fleece lining on the inside to keep the wearer's legs nice and toast, while the outside of the nylon shell features a cargo pocket for quick storage.
While the boots are perfect for plenty of everyday activities, Hunter and Extra Butter are promoting the new footwear with a moody campaign that plays on the idea of true crime documentaries and small town mysteries.
Image Credit: Hunter, hypebae, extrabutterny
Some activities – like gardening or fishing – can get quite messy without the proper footwear. However, the new PLAY Boots solve those concerns with a water-repellent recycled nylon shell that protects against the elements. The removable shell also features a cozy purple fleece lining on the inside to keep the wearer's legs nice and toast, while the outside of the nylon shell features a cargo pocket for quick storage.
While the boots are perfect for plenty of everyday activities, Hunter and Extra Butter are promoting the new footwear with a moody campaign that plays on the idea of true crime documentaries and small town mysteries.
Image Credit: Hunter, hypebae, extrabutterny
Trend Themes
1. Collaborative Fashion Collections - Businesses can form partnerships to create limited edition clothing items that cater to niche markets.
2. Sustainable Footwear - Companies can explore the use of recycled materials to create more eco-friendly footwear options.
3. Functional Fashion - Designers can incorporate pockets and other functional features into clothing items to increase their practicality and appeal to consumers.
Industry Implications
1. Fashion - Collaborations are a growing trend within the fashion industry, offering businesses the opportunity to co-create and introduce unique product lines.
2. Footwear - With the trend towards sustainable products, footwear companies have the opportunity to innovate by utilizing eco-friendly materials in their products.
3. Outdoor and Recreational Gear - By incorporating functional features like pockets and water-repellent materials into clothing and accessories, outdoor and recreational gear companies can offer more practical and versatile products to consumers.
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