The Kooples Spring/Summer 2012 Campaign Features Real-Life Lovers
Rebecca Byers — January 5, 2012 — Fashion
References: haute-world & honestlywtf
Kooples, a French clothing brand, has caught the attention of the Internet with their ad campaigns that feature real-life couples. The Kooples website lets visitors shop each couple's look, posing in selections from the Spring/Summer 2012 collection, or the regular way -- separately as men's and women's collections.
In addition to the photos, each couple is featured in a video short clip, which provides an intimate glimpse into what seems like sartorial and relationship bliss (although one can only confirm the former).
Kooples is a playful reference to the way "couples" sounds when pronounced with a French accent.
The three brothers behind Kooples (Alexander, Laurent and Raphael) aren't exactly strangers to the use of interesting and engaging subjects in their ad campaigns -- for Comptoir des Cotonniers, a previous line, they photographed real-life mothers and daughters.
In addition to the photos, each couple is featured in a video short clip, which provides an intimate glimpse into what seems like sartorial and relationship bliss (although one can only confirm the former).
Kooples is a playful reference to the way "couples" sounds when pronounced with a French accent.
The three brothers behind Kooples (Alexander, Laurent and Raphael) aren't exactly strangers to the use of interesting and engaging subjects in their ad campaigns -- for Comptoir des Cotonniers, a previous line, they photographed real-life mothers and daughters.
Trend Themes
1. Real-life Couple Advertising - Opportunity for brands to feature real-life couples in their ad campaigns for a more relatable and authentic brand image.
2. Interactive Shopping Experience - The rise of websites that allow visitors to shop the exact looks of models, creating an immersive and interactive shopping experience.
3. Branding with Personal Stories - Using personal stories and intimate glimpses into people's lives as a way to connect with consumers and create a unique brand identity.
Industry Implications
1. Fashion Retail - Fashion brands can capitalize on the trend of featuring real-life couples in their ad campaigns to appeal to a wider audience and create a more inclusive image.
2. E-commerce - The interactive shopping experience offered by websites like Kooples can be applied to various e-commerce platforms to enhance customer engagement and increase sales.
3. Advertising and Marketing - Brands can adopt the strategy of using personal stories and intimate glimpses to create more compelling and memorable ad campaigns that resonate with consumers.
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