Garage Magazine's Style Guide for Men Ads Shows Flamboyant Animals
Laura McQuarrie — July 9, 2014 — Marketing
References: garagemagazine.ph & coloribus
Garage Magazine brands itself as "The ultimate style guide for men," and although females are huge consumers of fashion, in this series of ads, Garage Magazine shows that the males of the animal kingdom have always been a little more adventurous with their looks.
The ads devote each poster to a single animal, putting a stag with big antlers, a lions with an impressive mane and the plumes of a proud peacock side-by-side with the female counterparts in their species, which are far plainer in comparison. The male versions of these animals have all of these bells and whistles so that they can attract a mate and perhaps these animals are on to something when it comes to looking good and getting the girl.
The ads devote each poster to a single animal, putting a stag with big antlers, a lions with an impressive mane and the plumes of a proud peacock side-by-side with the female counterparts in their species, which are far plainer in comparison. The male versions of these animals have all of these bells and whistles so that they can attract a mate and perhaps these animals are on to something when it comes to looking good and getting the girl.
Trend Themes
1. Gendered Animal Fashion - Exploring the concept of flamboyant fashion in the animal kingdom, there may be disruptive innovation opportunities in creating gendered clothing lines for pets.
2. Adventurous Male Style - Highlighting the more adventurous looks of male animals, there may be opportunities for fashion brands to explore bolder and more expressive designs for men's clothing.
3. Attractiveness in Nature - Observing the animal kingdom's display of attractive features, there may be room for innovative beauty and grooming products inspired by nature.
Industry Implications
1. Pet Fashion - The concept of gendered animal fashion opens up opportunities for pet fashion brands to create unique and eye-catching clothing lines for pets.
2. Men's Fashion - Exploring adventurous male style in the animal kingdom can inspire men's fashion brands to incorporate more daring and flamboyant designs into their collections.
3. Beauty and Grooming - Drawing inspiration from nature's attractive features, there may be potential for beauty and grooming industries to develop innovative products that enhance attractiveness and self-expression.
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