The Stussy Summer Festival 2011 Supplies Concertgoers with Necessary Swag
Jordan Sowunmi — May 12, 2011 — Fashion
References: stussy.jp & highsnobiety
For many people, the best part of the summer is the abundance of music festivals that take place across the world. The Stussy Summer Festival 2011 Collection seeks to provide those concertgoers with all the swag necessary to take on a full festival season.
The Stussy Summer Festival 2011 Collection is a collaboration between Stussy, Coleman, Tower Records, and MEI, containing beach chairs, a Micro Quad LED lantern, backpacks, hats, mats, t-shirts, and waist belts--all stylish, colorful and unique to keep in theme with Stussy's brand.
The Stussy Summer Festival 2011 Collection is available now in Japan and will soon be available for purchase at select Stussy locations. Click through the gallery to view the highlights from the collection and check out Stussy's website for more information.
The Stussy Summer Festival 2011 Collection is a collaboration between Stussy, Coleman, Tower Records, and MEI, containing beach chairs, a Micro Quad LED lantern, backpacks, hats, mats, t-shirts, and waist belts--all stylish, colorful and unique to keep in theme with Stussy's brand.
The Stussy Summer Festival 2011 Collection is available now in Japan and will soon be available for purchase at select Stussy locations. Click through the gallery to view the highlights from the collection and check out Stussy's website for more information.
Trend Themes
1. Music Festival Merchandise - Disruptive innovation opportunity: Develop sustainable and eco-friendly merchandise options for music festivals to cater to environmentally conscious concertgoers.
2. Collaborative Brand Partnerships - Disruptive innovation opportunity: Explore partnerships between fashion brands, retailers, and music labels to create exclusive festival merchandise collections that appeal to a wider audience.
3. Concert Accessories - Disruptive innovation opportunity: Design and manufacture innovative and tech-infused accessories like lanterns, backpacks, and mats that enhance the festival experience for attendees.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate sustainable materials and practices into the fashion industry to address the growing demand for eco-friendly festival clothing and accessories.
2. Retail - Disruptive innovation opportunity: Create unique and exclusive collaborations between fashion brands, retailers, and music labels to drive sales and attract customers through limited-edition festival merchandise.
3. Outdoor Gear - Disruptive innovation opportunity: Combine fashion and functionality in the outdoor gear industry by designing multi-purpose festival accessories that are both stylish and practical.
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