Stussy Seattle x Blue Scholars Tees Add Some Pumping Music Flavors to Fashion
Matt Ho — June 18, 2011 — Pop Culture
References: stussy & highsnobiety
The latest from west coast brand Stussy is the Stussy Seattle x Blue Scholars tees.
For those unaware, Blue Scholars is a hip-hop duo based in Seattle, Washington. For the release of their new album, they’ve decided to celebrate with a collection of Stussy Seattle x Blue Scholars shirts. The design concept sticks with what the brand is known for; however, the change to a stylish cursive text for the logo brings a refreshing change to what most are use to seeing. The other shirts stays with the funky font that fans will recognize as it appears that Stussy has decided to go with the minimalist route.
These are being sold during Blue Scholars signing in Seattle. There’s no word on whether or not these are being released just for the event, so keep your eyes peeled for them and see if you get lucky.
For those unaware, Blue Scholars is a hip-hop duo based in Seattle, Washington. For the release of their new album, they’ve decided to celebrate with a collection of Stussy Seattle x Blue Scholars shirts. The design concept sticks with what the brand is known for; however, the change to a stylish cursive text for the logo brings a refreshing change to what most are use to seeing. The other shirts stays with the funky font that fans will recognize as it appears that Stussy has decided to go with the minimalist route.
These are being sold during Blue Scholars signing in Seattle. There’s no word on whether or not these are being released just for the event, so keep your eyes peeled for them and see if you get lucky.
Trend Themes
1. Hip-hop Fashion Collaborations - Brands collaborating with hip-hop artists to create limited edition fashion items presents an opportunity for creative partnerships and brand exposure.
2. Minimalist Design - The trend towards minimalist designs in fashion allows for experimentation with typography and the use of simple, clean aesthetics.
3. Limited Edition Merchandise - Releasing limited edition merchandise tied to special events or album releases creates a sense of exclusivity and can drive fan engagement.
Industry Implications
1. Fashion - The collaboration between brands and hip-hop artists provides opportunities for fashion retailers to attract a larger audience and tap into urban streetwear styles.
2. Music - Musicians partnering with fashion brands to release merchandise allows for additional revenue streams and brand extension opportunities for artists.
3. Events - Creating limited edition merchandise for special events such as album signings can enhance the overall experience for attendees and generate additional sales.
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