'Stuff On My Cat' Catalogues Messing With Our Furry Friends
Amanda Jerome — July 26, 2009 — Lifestyle
References: stuffonmycat
Whether you love or hate cats, it's clear that there's something fascinating about them--a fact played upon on the blog 'Stuff On My Cat.'
'Stuff On My Cat' is a website/store/lifestyle where you can get your hilarious cat fix on a daily basis. Cat owners around the world send in photos of their cats with stuff on them and the rest of us view them with delight.
Implications - Consumers are attracted to the cute qualities of cats. This is evident by the popularity of YouTube videos with cats and other blogs devoted entirely to these animals. Companies should consider creating ad campaigns with either these furry creatures or other animals with similar qualities.
'Stuff On My Cat' is a website/store/lifestyle where you can get your hilarious cat fix on a daily basis. Cat owners around the world send in photos of their cats with stuff on them and the rest of us view them with delight.
Implications - Consumers are attracted to the cute qualities of cats. This is evident by the popularity of YouTube videos with cats and other blogs devoted entirely to these animals. Companies should consider creating ad campaigns with either these furry creatures or other animals with similar qualities.
Trend Themes
1. Online Cat Culture - Companies can tap into the popular trend of online cat culture by creating ad campaigns featuring cats or other animals with similar qualities.
2. User-generated Humor - The success of 'Stuff On My Cat' demonstrates the appeal of user-generated humor, presenting an opportunity for businesses to develop platforms or products that facilitate and curate humorous content.
3. Pet Merchandise - The demand for cat-related merchandise showcased on 'Stuff On My Cat' suggests an opportunity for companies to create and market unique cat products and accessories.
Industry Implications
1. Advertising - The popularity of cat-themed online content presents an opportunity for advertising agencies to develop campaigns centered around the appeal of cats or other humorous animals.
2. Social Media - Creating a social media platform or community focused on user-submitted pet photos and videos provides an opportunity to capitalize on the popularity of user-generated cat humor.
3. Pet Industry - The popularity of 'Stuff On My Cat' highlights the demand for unique and humorous pet merchandise, offering an opportunity for pet industry businesses to create and market innovative cat products.
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