Target's Invite-Only 'Studio Connect' Has Members Collab with Designers
Laura McQuarrie — July 11, 2018 — Tech
References: itunes.apple & fastcompany
'Studio Connect' is the name of an invite-only app from Target that allows members to collaborate with product design teams and potentially, even see their ideas in stores.
The exclusive app is open to about 600 members, who are recruited by online research and receipt polls. Although Target's Studio Connect members are not compensated for being part of the collaborative community, they do have the potential to earn points toward discounts and gift cards.
As well-designed products solve pain points and meet the needs of consumers, it is crucial for brands to connect with their audience. This unique platform gives Target guests the chance to connect with designers at any stage of the design process, providing valuable input and feedback during multiple points of development.
The exclusive app is open to about 600 members, who are recruited by online research and receipt polls. Although Target's Studio Connect members are not compensated for being part of the collaborative community, they do have the potential to earn points toward discounts and gift cards.
As well-designed products solve pain points and meet the needs of consumers, it is crucial for brands to connect with their audience. This unique platform gives Target guests the chance to connect with designers at any stage of the design process, providing valuable input and feedback during multiple points of development.
Trend Themes
1. Retail Collaboration Apps - Disruptive innovation opportunity: Develop a collaborative app that allows customers to connect with designers to provide input and feedback in the product design process.
Industry Implications
1. Retail - Disruptive innovation opportunity: Create a platform that allows retailers to collaborate with customers and designers to create products that meet customer needs.
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