The Stüssy x Helinox Chair is Perfect for Lounging in the Sun
Josh Thompson-Persaud — June 7, 2021 — World
References: stussy & helinox.echoscomm
The style of streetwear brand Stüssy collided with the pragmatism of outdoors brand Helinox to create the Stüssy x Helinox chair. The camping chair is made from high-quality tent fabric that is comfortable and durable. The Stüssy x Helinox chair uses a dyed mesh design that is perfect to sink into and lounge in for long periods. The chair's earthy tones and Stüssy detailing effortlessly blend the urban and natural worlds.
The Stüssy x Helinox chair is highly portable given its lightweight, airy construction. The chair itself has a collapsible frame that fits into a convenient go-bag. The Stüssy x Helinox chair will be available, starting on Jun 4th, 2021, from Stüssy stores, Stüssy's site, and select Dover Street Market stores.
Image Credit: Helinox
The Stüssy x Helinox chair is highly portable given its lightweight, airy construction. The chair itself has a collapsible frame that fits into a convenient go-bag. The Stüssy x Helinox chair will be available, starting on Jun 4th, 2021, from Stüssy stores, Stüssy's site, and select Dover Street Market stores.
Image Credit: Helinox
Trend Themes
1. Streetwear-outdoor Gear Collaboration - The collaboration between Stüssy and Helinox identifies a trend in which streetwear brands expand their product line with the help of outdoor gear brands, presenting an opportunity for both industries to tap into new markets and attract new customers.
2. Lightweight Portable Furniture - The emphasis on lightweight and portable design in the Stüssy x Helinox chair highlights a trend in small-scale furniture design that prioritizes mobility and flexibility, offering opportunities for companies to innovate in materials and construction.
3. Sustainable Materials in Outdoor Furniture - The use of high-quality tent fabric in the Stüssy x Helinox chair demonstrates a trend of incorporating sustainable materials in outdoor furniture design, which presents opportunities for companies to explore eco-friendly materials and manufacturing processes.
Industry Implications
1. Streetwear Industry - The collaboration between Stüssy and Helinox shows how streetwear brands can expand into the outdoor gear market by partnering with established companies, offering opportunities for streetwear brands to diversify their products and reach new audiences.
2. Outdoor Gear Industry - The Stüssy x Helinox chair demonstrates the potential for outdoor gear companies to collaborate with fashion and lifestyle brands to create unique and appealing products for a wider market.
3. Furniture Industry - The trend towards lightweight and portable furniture, as exemplified by the Stüssy x Helinox chair, offers opportunities for furniture companies to innovate in materials and construction to meet consumer demands for practical and flexible designs.
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