William Ashley Adds a New Car to the Dinner Table
Alex Covert — September 16, 2008 — Autos
References: williamashley & coolbuzz.org
For the second time, Canadian china store, William Ashley, recently displayed an exciting demonstration. In an effort to tout the strength of their china tea cups, the store propped up an orange Lamborghini Gallardo Superleggera, one under each wheel. This isn’t the first time William Ashley has put on a crazy promotional display. In fact, they have done this exact Lamborghini-balancing thing in the past. Eye-catching, I’ll give them that.
Implications - Personally, I think this is the kind of collaboration that can help an ultra-luxury product like the Lamborghini Gallardo connection with average consumers. Yes, part of Lamborghini's appeal is the fact that it IS an exclusive, upscale brand, but by appealing to every day consumers with publicity stunts like this, the company stays relevant and on the forefront of the pop culture zeitgeist.
Implications - Personally, I think this is the kind of collaboration that can help an ultra-luxury product like the Lamborghini Gallardo connection with average consumers. Yes, part of Lamborghini's appeal is the fact that it IS an exclusive, upscale brand, but by appealing to every day consumers with publicity stunts like this, the company stays relevant and on the forefront of the pop culture zeitgeist.
Trend Themes
1. Luxury Brand Promotion - Creating unique promotional stunts for luxury goods appeals to everyday consumers and keeps the brand relevant.
2. Alternative Marketing Techniques - Unconventional marketing techniques, such as balancing a luxury vehicle on dinnerware, can garner attention and stand out from traditional advertising.
3. Consumer-brand Connections - Promotional collaborations like this can bridge the gap between ultra-luxury brands and everyday consumers, creating a stronger connection between the two.
Industry Implications
1. Luxury Automotive - Luxury automotive brands can benefit from collaborating with other industries to showcase their exclusivity in unconventional ways.
2. Tableware and Dinnerware - Tableware and dinnerware companies may benefit from collaborative promotional stunts with luxury brands to garner attention and potentially boost sales.
3. Promotional Marketing - Using unique and unconventional marketing techniques that are outside the norm can be an innovative way for companies to promote their products and engage with consumers.
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