Strobe Cosmetics is Offering Eyeshadows Inspired by Game of Thrones
Mishal Omar — July 19, 2017 — Fashion
References: strobecosmetics & revelist
Strobe Cosmetics is offering a new set of eyeshadows titled The Bay of Dragons Collection, which features three different shades that were all inspired by the TV show Game of Thrones.
In the fantasy show, Daenerys Targaryen has three dragons named Drogon, Viserion, and Rhaegal. The colors of these dragons are what these eyeshadows are inspired by, and each shade is named after the dragon that matches it. The Rhaegal features an olive green color with a coppery gold shift, the VIserion is a creamy white with an intense gold shift, and the Drogon is a black-based red color with a coppery shift.
This Strobe Cosmetics collection is well-suited for Millennials, who tend to be more experiential and inspired by pop-culture in their beauty related purchases and preferences.
In the fantasy show, Daenerys Targaryen has three dragons named Drogon, Viserion, and Rhaegal. The colors of these dragons are what these eyeshadows are inspired by, and each shade is named after the dragon that matches it. The Rhaegal features an olive green color with a coppery gold shift, the VIserion is a creamy white with an intense gold shift, and the Drogon is a black-based red color with a coppery shift.
This Strobe Cosmetics collection is well-suited for Millennials, who tend to be more experiential and inspired by pop-culture in their beauty related purchases and preferences.
Trend Themes
1. Pop-culture Themed Makeup - The success of pop-culture inspired makeup offers opportunities for further product development and collaborations.
2. Experiential Millennial Marketing - Brands can focus on creating immersive experiences around their products, catering to Millennials' desire for unique and personalized experiences.
3. Celebrity-inspired Cosmetics - Cosmetics brands can capitalize on the popularity of TV show and movie characters, influencers, and other celebrities by showcasing their unique styles in makeup lines.
Industry Implications
1. Cosmetics - The cosmetics industry can explore new collaborations with pop-culture franchises and other media outlets to make co-branded products.
2. Entertainment - Entertainment industry can explore new forms of brand partnerships, such as makeup lines and clothing collections, to capitalize on its characters' popularity.
3. Marketing and Advertising - Marketing and Advertising Industries can invest in targeted millennial-focused campaigns designed to evoke emotions and inspire participation in pop-culture trends.
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