Aveda's Botanical Repair Protects from Breakage & High Heat
Laura McQuarrie — October 26, 2020 — Fashion
References: aveda & glamourmagazine
Aveda's Botanical Repair strengthening treatment makes it easy to achieve healthy-looking hair at home. The Botanical Repair Strengthening Leave-In Treatment is designed to help hair from the inside out, all the while detangling and providing heat protection up to 230 degrees Celsius.
Beyond strengthening, the product is designed to offer a variety of instant benefits, including instantly softer, healthier and shinier hair, plus reduced frizziness and flyaways. The 99% naturally derived strengthening treatment for all hair types and textures shares a soothing floral scent powered by plant essences.
The new range of Botanical Repair products is designed to deliver salon-quality results from the convenience of home, as all of the products—like leave-in conditioners, shampoos and masks—all offer some sort of natural alternative to bond repair.
Image Credit: Aveda
Beyond strengthening, the product is designed to offer a variety of instant benefits, including instantly softer, healthier and shinier hair, plus reduced frizziness and flyaways. The 99% naturally derived strengthening treatment for all hair types and textures shares a soothing floral scent powered by plant essences.
The new range of Botanical Repair products is designed to deliver salon-quality results from the convenience of home, as all of the products—like leave-in conditioners, shampoos and masks—all offer some sort of natural alternative to bond repair.
Image Credit: Aveda
Trend Themes
1. At-home Hair-strengthening Treatments - Opportunity for businesses to develop innovative and convenient hair-strengthening treatments that can be used at home.
2. Botanical Repair Products - Disruptive innovation opportunity for companies to create plant-derived hair treatments that provide salon-quality results.
3. Natural Alternatives to Bond Repair - Potential for industries to explore natural alternatives to traditional bond repair products for hair strengthening.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care industry can capitalize on the trend of at-home hair-strengthening treatments by developing innovative products.
2. Home Hair Care - Opportunity for businesses in the home hair care industry to create and market convenient and effective hair-strengthening treatments.
3. Plant-based Cosmetics - Plant-based cosmetics industry can tap into the demand for botanical repair products by developing natural and sustainable hair treatments.
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