Supreme and The North Face Join Forces Again for SS19
References: supremenewyork & hypebeast
Streetwear imprint Supreme works in collaboration with outerwear experts The North Face once again, bringing forth another streetwear collaboration project between the duo. The two join forces to explore new designs preparing for the Spring/Summer 2019 season. The temperatures are rising and the selection of jackets, bottoms, and hats are readily created to combat the rainy weather that comes with the seasonal changes.
The lookbook stars Na-Kel Smith, spotlighting a color palette of black, yellow, teal, red, and purple. The designs include the Mountain Parka, matching Mountain Pants, the Denali Fleece jacket, along with the Duffle bag, 6-panel hat, bucket hat, Organizer, and the Denali fleece blanket. Some notable details of the range include the fully sealed seams, the heavy-duty 1000D/840D TPE laminate, and the GORE-TEX construction.
The lookbook stars Na-Kel Smith, spotlighting a color palette of black, yellow, teal, red, and purple. The designs include the Mountain Parka, matching Mountain Pants, the Denali Fleece jacket, along with the Duffle bag, 6-panel hat, bucket hat, Organizer, and the Denali fleece blanket. Some notable details of the range include the fully sealed seams, the heavy-duty 1000D/840D TPE laminate, and the GORE-TEX construction.
Trend Themes
1. Streetwear Collaborations - Collaborations between streetwear brands and other fashion or lifestyle companies offer disruptive innovation opportunities to create unique and limited-edition products.
2. Spring/summer 2019 Fashion - The release of rain-ready streetwear for the Spring/Summer 2019 season presents disruptive innovation opportunities in the fashion industry to combine style and functionality for changing weather conditions.
3. Rainy Weather Gear - The creation of rain-ready streetwear, including jackets, hats, and bottoms, offers disruptive innovation opportunities in the outdoor gear industry to provide fashionable and practical solutions for rainy weather.
Industry Implications
1. Fashion Industry - The collaboration between Supreme and The North Face presents disruptive innovation opportunities for fashion brands to create unique and highly sought-after streetwear pieces.
2. Outdoor Gear Industry - The rain-ready streetwear collaboration between Supreme and The North Face opens up disruptive innovation opportunities for outdoor gear manufacturers to create stylish and functional products for different weather conditions.
3. Fashion Retail Industry - The release of the Supreme and The North Face collaboration collection for Spring/Summer 2019 presents disruptive innovation opportunities for fashion retailers to attract customers with limited-edition and highly anticipated streetwear items.
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