An Italian Zoo Transforms into an Interactive Art Space
Katie Pagnotta — November 7, 2012 — Art & Design
References: behance.net & neatorama
Border Land Project has introduced the ‘Street Art Museum’ in Torino, proving Italy remains an epicenter for art manifestation. Italy is famous for its period art and it is wonderful to see a fresh and modern take on art and utility in society.
'Street Art Museum' a.k.a SAM is a project of love that turned a discarded zoo into a distinct and interactive art space. The re-purposed area is now a vibrant and creative environment for people of all ages to visit and intermingle with.
SAM features portraits, tons of large scale graffiti art and animal cartoons, staying true to the venue’s origins. It is one example of how a communal location can bring the community back to it, advocate local artisans and convert a wasted space into a colorful sanctuary.
'Street Art Museum' a.k.a SAM is a project of love that turned a discarded zoo into a distinct and interactive art space. The re-purposed area is now a vibrant and creative environment for people of all ages to visit and intermingle with.
SAM features portraits, tons of large scale graffiti art and animal cartoons, staying true to the venue’s origins. It is one example of how a communal location can bring the community back to it, advocate local artisans and convert a wasted space into a colorful sanctuary.
Trend Themes
1. Interactive Art Spaces - The transformation of abandoned spaces into interactive art spaces presents an opportunity for artists and communities to create engaging and immersive experiences.
2. Street Art Tourism - The rise of street art museums and galleries provides a unique opportunity for the tourism industry to attract visitors interested in urban and contemporary art.
3. Community-driven Urban Renewal - The trend of repurposing abandoned spaces for community use showcases the potential for revitalizing neighborhoods and fostering creativity.
Industry Implications
1. Art Galleries - Art galleries can capitalize on the trend of interactive art spaces by showcasing innovative and immersive exhibitions that engage visitors on a deeper level.
2. Tourism - The tourism industry can tap into the trend of street art tourism by promoting cities and neighborhoods with vibrant street art scenes as destinations for artistic exploration.
3. Urban Development - Urban developers and planners can embrace the trend of community-driven urban renewal by repurposing abandoned spaces into community hubs that foster creativity and social interaction.
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