CraveTV Introduces an Exclusive Network Package to Take On Netflix
Meghan Young — January 29, 2015 — Tech
References: cravetv & theglobeandmail
Bell Media has introduced an exciting new streaming TV package that will make it a more competitive alternative to Netflix in Canada. Partnering with Showtime, CraveTV will exclusively show past shows and older seasons, which will complement the current seasons and new shows airing on regular television first. This streaming TV package strikes a balance between two worlds, which many consumers and businesses will appreciate.
By partnering with Showtime, the streaming TV service will provide high end programs to boost its popularity. On the flip side, David Nevins, president of Showtime Networks, says, "It’s a big deal for us: This is the first time that Showtime is going to be marketed as a brand [in Canada], not just the individual shows." This will culminate in big campaigns stating just that, "Showtime is coming to Canada."
By partnering with Showtime, the streaming TV service will provide high end programs to boost its popularity. On the flip side, David Nevins, president of Showtime Networks, says, "It’s a big deal for us: This is the first time that Showtime is going to be marketed as a brand [in Canada], not just the individual shows." This will culminate in big campaigns stating just that, "Showtime is coming to Canada."
Trend Themes
1. Streaming TV Packages - Companies can create exclusive partnerships to offer diverse content options and compete with major streaming platforms.
2. Content Licensing - Licensing past shows and older seasons can provide additional revenue streams for streaming services.
3. Balanced Content Offerings - Striking a balance between current seasons and older shows can cater to a wider range of consumer preferences.
Industry Implications
1. Streaming TV Services - Streaming TV providers can explore exclusive partnerships to differentiate their offerings from competitors.
2. Entertainment Licensing - Licensing content from established networks can open up opportunities for streaming platforms to expand their libraries.
3. Advertising and Marketing - Brands can leverage exclusive content partnerships to promote their offerings and expand their market reach.
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