Flipz Unveils New Churros and Strawberry Shortcake Pretzels
Grace Mahas — May 8, 2023 — Business
References: prnewswire
Flipz, a popular brand of chocolate-covered pretzels, has introduced a limited-edition line of state fair-inspired pretzels in two delectable flavors: Flipz State Fair Churros and Flipz State Fair Strawberry Shortcake. Available now through September, these new pretzel varieties capture the iconic and nostalgic flavors of classic state fair snacks, allowing consumers to enjoy these treats without needing an admission ticket.
Flipz State Fair Churros features the brand's signature salty and crunchy pretzels coated in a cinnamon sugar churro-flavored coating and drizzled with creamy milk chocolate, delivering a state fair adventure packed with sugar, spice, and everything nice. On the other hand, Flipz State Fair Strawberry Shortcake offers a new twist on the light and fruity concession, with pretzels coated in a fresh strawberry, sweet cream, and buttery cake flavored coating.
These amusement park-inspired flavors can be found at select retailers while supplies last, including Albertsons, CVS, Kroger, Sam's Club, ShopRite, and Publix. For more new and crave-worthy Flipz flavors, fans can also check out the latest addition to the STUFF'D lineup, the all-new Flipz STUFF'D Double Peanut Butter, exclusively available at 7-Eleven. This salty, sweet, and crunchy combo features pretzels stuffed with creamy peanut butter and coated in a delectable peanut butter flavored coating, further expanding Flipz's innovative product offerings.
Flipz State Fair Churros features the brand's signature salty and crunchy pretzels coated in a cinnamon sugar churro-flavored coating and drizzled with creamy milk chocolate, delivering a state fair adventure packed with sugar, spice, and everything nice. On the other hand, Flipz State Fair Strawberry Shortcake offers a new twist on the light and fruity concession, with pretzels coated in a fresh strawberry, sweet cream, and buttery cake flavored coating.
These amusement park-inspired flavors can be found at select retailers while supplies last, including Albertsons, CVS, Kroger, Sam's Club, ShopRite, and Publix. For more new and crave-worthy Flipz flavors, fans can also check out the latest addition to the STUFF'D lineup, the all-new Flipz STUFF'D Double Peanut Butter, exclusively available at 7-Eleven. This salty, sweet, and crunchy combo features pretzels stuffed with creamy peanut butter and coated in a delectable peanut butter flavored coating, further expanding Flipz's innovative product offerings.
Trend Themes
1. State-fair Inspired Snacks - The trend of state-fair inspired snacks creates the opportunity for businesses to combine nostalgic flavors with innovative packaging to attract consumers.
2. Limited-edition Flavors - The trend of limited-edition flavors offers businesses the opportunity to create excitement and urgency among consumers to try new products before they are gone.
3. Sweet and Salty Combinations - The trend of sweet and salty combinations provides an opportunity for businesses to appeal to consumers looking for unique flavor experiences.
Industry Implications
1. Snack Food Industry - The snack food industry can take advantage of the trend of incorporating state-fair flavors in their products to offer consumers exciting and innovative snack options.
2. Packaged Foods Industry - The packaged food industry can leverage the trend of limited-edition flavors and unique combinations to create buzz around their products and drive sales.
3. Convenience Store Industry - The convenience store industry can benefit from offering exclusive products, like the STUFF'D Double Peanut Butter, to attract consumers looking for new and exciting snack options.
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