The Flipz Strawberry Cheesecake Pretzels are a Sweet Treat
Michael Hemsworth — June 5, 2020 — Marketing
References: flipz & talkingretail
The Flipz Strawberry Cheesecake Pretzels are one of the latest flavors of the signature savory treat in the UK that will offer consumers a premium option to choose when looking for a sweet and salty indulgence.
The pretzels are inspired by consumer demand for the namesake flavor, which has seen an increase over the past short while in the market. The treat is positioned as a great everyday indulgence that could offer consumers a way to enjoy the premium flavor as an alternative to the cake itself.
Head of McVitie's Commercial and Seasonal Brands at Pladis UK&I Jonathan Bull spoke on the Flipz Strawberry Cheesecake Pretzels saying, "We chose Strawberry Cheesecake as Flipz’s next endeavour because it’s a popular flavor in the UK which appeals to shoppers across all sorts of categories, from ice cream to yoghurt-based desserts. In combining the quintessentially British strawberry flavor with the brand’s American roots, we’re confident that the latest product in the Flipz range will be a hit with British shoppers.”
The pretzels are inspired by consumer demand for the namesake flavor, which has seen an increase over the past short while in the market. The treat is positioned as a great everyday indulgence that could offer consumers a way to enjoy the premium flavor as an alternative to the cake itself.
Head of McVitie's Commercial and Seasonal Brands at Pladis UK&I Jonathan Bull spoke on the Flipz Strawberry Cheesecake Pretzels saying, "We chose Strawberry Cheesecake as Flipz’s next endeavour because it’s a popular flavor in the UK which appeals to shoppers across all sorts of categories, from ice cream to yoghurt-based desserts. In combining the quintessentially British strawberry flavor with the brand’s American roots, we’re confident that the latest product in the Flipz range will be a hit with British shoppers.”
Trend Themes
1. Cake-themed Pretzels - Creating pretzels with cake-inspired flavors is a trend that caters to consumers' love for sweet and salty indulgences.
2. Increasing Demand for Strawberry Cheesecake Flavor - The rise in popularity of the strawberry cheesecake flavor presents an opportunity to offer consumers a premium option that satisfies their craving for this delicious combination.
3. Combining British and American Flavors - By blending quintessentially British strawberry flavor with American roots, brands can tap into the appeal of cross-cultural fusion to create unique and appealing products.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the trend of cake-themed pretzels by introducing innovative and indulgent flavor combinations to attract consumers.
2. Confectionery Industry - In the confectionery industry, brands can leverage the increasing demand for strawberry cheesecake flavor by incorporating it into their product lineup and capturing the attention of dessert enthusiasts.
3. Food Fusion Industry - The food fusion industry holds disruptive innovation opportunities by exploring the combination of traditional British and American flavors, creating unique and exciting taste experiences for consumers.
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